Successful shop promotion is an integrated marketing process

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Open Shop is not only a fashion, more is not people's leisure, he is our work, if you want to become a full-time shop sellers, so successful to do an online shop, it is not send out advertising information so simple, he should be an integrated marketing process, from product to after-sale a series of planning, The traditional 4P theory is already obsolete, now the discussion of the integrated marketing theory used to promote the shop.

Shop integration Steps, we pick up simple and clear, this promotion process contains the entire process of the product, we are not the production industry, then only from the product positioning began to say.

To promote the first step: for the market to find products, this is the first step you open shop, the traditional business is to choose a good product, and then find sales methods, this is a typical product-centric marketing concept. Now, we need to reverse, we can only find a certain market demand to do, to the user experience as the center, to find the real needs of customers products. Standing on this starting point, we often will be surprised by the success of the deep excavation of customer demand, so as to find the best-selling products. Every customer sincere product is found that white-collar like online shopping, and men do not like shopping, and the demand for shirts, so that the product for the shirt. 360 Clothing store network found that the current clothing site quite a lot, but there is no one is really able to meet the user to find sourcing and learning experience, so the development of a both the distribution of goods, and experience to share the community, but also for the clothing store to build, which is the traditional clothing network all-inclusive apart, Everything is based on satisfying the user experience.

Promotion of the second step: to establish a platform for customers, your product positioning well, how to build your sales platform, your product sales platform is not to look at the main, nor is it personal preferences to set the customer experience as the center, the integration of a variety of sales platform, you can open the shop on Taobao, but also can be in a pat on the shop, Multiple sales platform for a variety of exposure opportunities, so that more customers experience your products and services, at the same time you need to build a user experience to create an independent site, the integration of a number of resources to a website, to a primary play. Platform building is a purpose for customer service. ADMIN5 website Products, is the transaction information and webmaster information, so A5 layout is centered around this, including posting rules are based on this.

Promotion of the third step: around the customer promotion, promotion methods, a lot of online search a lot, 360 clothing store summed up a lot. But our shop promotion method is not the more the better, I see online even someone wrote "shop to promote 108 kinds of methods", I think this is to eyeball or really for the seller's advice, and so you have 108 ways to use, online shop is almost closed the people are tired. Integrated marketing to promote the importance of a variety of marketing methods to merge together, remember the key is to integrate. If there is no link between the methods of promotion, which is tantamount to not exerting maximum effectiveness, a variety of marketing methods refers to different types of marketing methods, rather than the same type of a dead alley. Shop a variety of marketing methods including online and network marketing, online divided into free and paid, marketing platform for a variety of combinations. Under the network is the combination of physical stores hair card, membership card can even joint and you do not related to the entity shop together to engage in activities to promote their own website. Online pay and free combination, online shop is very difficult to start, if you spend some money to accumulate popularity is very good, at the same time free method to use the foot, looking for several suitable for their own, such as good literary writing more soft text, to the user like to go to the place hair, time to find quite a lot of QQ Group and forum send information, this varies from person In short, the promotion of a variety of options to choose the most suitable for you, around the customer to promote, in the limited resources, will each flower road customers, not long, you will find it is not difficult to make a monthly income shop.

Today is the discussion of the online shop to promote the theory should be how to do, talk about some of the guidance of the recommendations did not involve the actual operational tactics, the free friends can go to the 360 clothing store we exchange online shop to promote practical experience. Www.360fzd.com my QQ is 133800360