Such a beautiful sister can not be a programmer! The programmer's ads get off the shelf because the girl looks so attractive

How bizarre is sex discrimination in the software technology industry? Not long ago, the technology community was first-hand experienced by the program workers. LinkedIn and Topta (a small developer Network platform) staged a farce about the credibility of the girl on Toptal's ad on the LinkedIn website ...

The incident originated in a short-lived ad for a woman programmer on the LinkedIn website, and the ad was quickly taken up by LinkedIn because its users complained about the girls ' appearance.

LinkedIn is the world's largest professional social networking site, LinkedIn Chinese name: The next-guest tone. The company was founded in December 2002 and started in 2003. The purpose of the website is to allow registered users to maintain contacts that they know and trust in Business contacts, commonly known as "Contacts" (50x15). Users can invite people he knows to become "relationships" (50x15). The number of users has now reached 200 million, with an average of one new member added every second.

There's no explanation. After the ad was removed, LinkedIn asked Toptal to revise the girl's image on the ad, asking that "product advertising should be related to products", after some controversy and eventually forced acceptance.

The truth of the matter is that the technology community (LinkedIn's users) believes that the women programmers in our ads are unlikely to be real programmers, and that the technical chiefs of the LinkedIn community accept that view. Unfortunately, our ads are banned unless we use all male advertising pictures. From a personal point of view, professionally, I am disappointed. This should change.

As LinkedIn's rhetoric on its own is flashing, onlookers on the Hacker News website generally believe that the girl in Toptal's ads is too glamorous to be a ' real ' programmer.

But how can a girl's appearance be too glamorous to appear in a programmer's ad? Readers of the Toptal website generally stand in their ceo,du Val's position that the LinkedIn site caters to those who oppose the ad is a sexist act. "LinkedIn seems keen to insult women and self abuse, because they think all female programmers are not beautiful and programmers must be sloppy nerds." "A reader's comment.

But other readers found an undeniable fact outside the sex discrimination in advertising. Toptal's ad will give the reader a "spam" impression. Many people think there is some kind of sexual metaphor in the ad. "You can imagine when someone is standing behind you and looking over your shoulder to see this ad, and not looking very carefully, all you see is a pretty face and ' 1800-2800 dollars/week '." "This is a comment by reader CBHL on the Hacker News website.

"Unfortunately, attractive women are generally used in some spam ads (dating site ads)," Another reader Dwild wrote, "You have no way, no one believes that they may be programmers, the advertisement is in fact regarded as false information." ”

To complicate matters, Toptal actually synthesized the ad with an art picture and a picture of a real programmer on its website. On the left is actually an actor Amanda Schull, when someone points out her identity, Toptal later deletes the photo and quotes and comments about her. "Even if it's a fake photograph, who cares?" "The point is that they are perfectly good at representing ordinary professionals." ”

After deleting the Schull photos, the rest of the girls in the ads are actually Brazilian programmer Florencia Antara. "The identity of Florencia Antara is 100% authentic," he protested in a comment, and the picture in the advertisement came from her own avatar.

The appearance of Antara in the advertisement aroused the excited speculation. As one reader pointed out, she was "staring at the camera as if she was going to have sex with her", while a reader searched her resume and thought she was not a ' real ' programmer, and the Hacker News website Gus_massa Do not agree with this, "Maybe she has enough experience to do her job."

LinkedIn eventually agreed to resume the ad, but their explanations remain ambiguous. According to the latest news from Du Val in Sunday, LinkedIn "reviewed all toptal companies ' ads, web landing pages, and day-to-day operations after careful consideration, and they have reopened our ads." "Perhaps LinkedIn wants to make sure that Toptal is really a software developer Network platform, not a real identity for a sexy, glamorous girl with beautiful hair, rosy lips and neat clothes."

But Fenot Tekle, a spokesman for LinkedIn, told the Daily Dot later in Friday by email that the ad was "wrongly rejected" in the "Standard review process".

Although Du Val was pleased with such a response to LinkedIn, the explanation did not clarify why LinkedIn initially supported the views of users who complained about the ad, nor why it initially asked Toptal to delete ads with female images.

Toptal chose to use attractive girls in advertising, making the ads look unreal, and the fact that the software industry uses women as images to represent a bad situation that makes the ads unreliable.

In the end, LinkedIn's questioning of Toptal's mistakes has certainly caused some degree of harm.