Summarizing several basic principles of writing the title of the article

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Before elaborating the concrete effect which the soft article produces, we already understood the soft article marketing strength, moreover, the Internet resources more and more tight, so the webmaster to soft wen This resource is hungry and thirsty, all want to take the biggest surplus value, but in the writing soft wen when many webmaster but from the decline, Because the soft text did not achieve their expected effect. The author thinks that the soft text is not by the gorgeous words or the strong title party, it has its own art, that is, in line with the user's reading habits, to meet the user's desire for knowledge, convenient search engine index, conform to social and cultural trends. Below please allow the author to stand on the basis of soft arts, the basic principles of soft text title detailed description:

Ban on the use of headline party

The title party, which attracts a lot of traffic with its attractive headlines, makes the user less substantive. Soft text title is forbidden to use the title party, because this violates the principle of soft writing to meet the user's desire for knowledge. Attractive is important, but the provision of substantive content is more acceptable to users, this author stressed that the soft text is not cheating.

Keep the title as concise as possible

Gorgeous title is attractive, but the soft text title is not only attractive, often concise title more in line with the user's habit of reading, more users favor. Moreover concise title to search engine index article aspect also has the contribution, also is advantageous to the key keyword realization keyword weight concentration, from the optimized rank angle looks advantageous to the keyword ranking.

Avoid inserting useless stop words

Avoid inserting stop words in headings (you, I, he, in, also,, right, ah, and so on) is entirely in the ranking optimization angle of interpretation of the title art, but it seems to violate the user's reading habits, because sometimes appropriate to stop the word conducive to users to read, but this makes the weight of the keyword dispersed, So the author here is to avoid and not use the prohibition, often flexible use of the title principle will make soft wen more than soft wen.

Create a title hotspot with new words

In today's network era, network vocabulary is endless, but these words are very popular search engine attention, all know that the search engine on the database all the words have been given weight, especially for users of repeated search for new words, often give a high weight, these new words (Chinese, parkour, injury, etc.) not only by the network name favor, At the same time also by the search engine special care, so appropriate in the title interspersed with new words can create a title hotspot. This is very mature in the marketing of event soft text.

To express the meaning of

This is the basic principle of the title, mainly for the elaboration of ambiguous words, for search engines in the participle of ambiguous words to distinguish is not very perfect, if the title meaning is not clear will increase the index burden of search engines; users are the same, often users do not like to speculate about your intentions.

Adapt to the changes of social background

This principle from Google launched the mainland can see drizzle, I do not want to explain too much, friends understand, if you really want to challenge the social limit, I believe someone will invite you to dinner.

This article from conforms to the user to read the custom, satisfies the user to the knowledge the desire, facilitates the search engine the index, conforms to the social cultural trend these four angles to the soft title basic principle to carry on the simple elaboration, the author thinks that the soft text only like to the title principle attaches every detail, This article will be in the network trend of the wave impact of the real soft text marketing efforts.

Article by IDSEM member Luo Armed Forces starting in A5 reprint http://www.tyylmsxj.cn