Summary of the three-step promotion scheme of Changzhi Talent Network

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Changzhi is a prefecture-level city in Shanxi Province, the population is about 360W, the economy is not too developed, network use level is more general, our company decided to online Changzhi talent network, Changzhi Talent Network and other local talent site is the same, its promotion is mainly to increase the limited target customer registration, and complete the resume , resume the website's CV library to achieve profit from the purpose of the enterprise. Changzhi Talent Network to promote the purpose is to serve the Changzhi of all kinds of large and medium-sized enterprises and all kinds of job seekers, for Changzhi's enterprises and job seekers to build an interactive platform, the best talent recommended to the mouth good business, for the best talent to find the most suitable position. In this purpose, then Changzhi Talent Network will shoulder the release of recruitment information, Changzhi Talent Network on Changzhi recruitment, Changzhi job search and Changzhi talent market information, enterprise recruitment management and talent job management, after-sales service and other important tasks. To promote this local sex talent website, It needs to be enriched with richer information content and higher technical expertise, as well as more localized services.

Changzhi Talent Network Promotion Program

(a) Talent website primary Promotion:

The primary stage of the promotion is as follows:

1: The production of a number of Changzhi job search book category of video tutorials, in Youku, 56 and other large video sites to publish, the same can also be a strong professional talent site, Changzhi Network Forum and other places to publish. This kind of video is helpful for everyone to find a job, in general, we will not object to it. Of course in the video tutorial must be reasonable to promote their own website. I'm going to be the biggest. To promote the Changzhi talent network, but the premise is not to affect the user experience.

2: For the Changzhi talent site to establish some QQ group, will be the latest recruitment information in the group published to their Q friends, of course, do not directly publish recruitment information, but to "still hold the pipa half cover", said half leave half, let job seekers district of their own Chang-guan talent Network to view the recruitment information.

Initial stage Duration: 2 months. Expected to achieve the effect of IP1000. 50 updates per day for resumes. Outside the chain reached about 2000.

(ii) Medium-level promotion of talent website:

In Changzhi Talent Network to promote the intermediate stage, the need to do is to enrich the content of the user experience and improve. It is necessary to put all the ideas of user experience into the heart of each person. So what do we need to do?

1: Regularly update Changzhi talent network http://www.job0355.com information. Of course, the release of confidence should pay attention to the layout of keywords, but still should be based on user experience.

2:seo further. About SEO knowledge I will explain in detail in the next article.

3: In the middle stage, we should increase the all-round promotion. Generally can start from a few aspects.

Mail promotion, QQ promotion, electronic magazine promotion, etc.

4: Exchange links with all relevant websites.

The strategy for exchanging links is as follows:

A: Exchange links with all Web sites that can be exchanged as keywords for the talent network. The more the better, but in the initial stage of promotion, it is important to pay attention to daily add a certain amount of friendship links, generally 2 suitable.

B: Exchange links with Changzhi's local forum.

Exchange links we need to pay attention to the following questions:

A: For Google, PR is more important. So the exchange of links, should be a moderate focus on the other side of the site's PR value, as well as the establishment of station time. And the frequency of updates has been stabilized.

B: For Baidu, included and Baidu snapshot of the update time is very important, the friendship of Baidu Snapshot quickly, that for the new station is very good, like the Changzhi talent network in the exchange of links when the time to pay attention to the update of the snapshot.

C: In the links keyword, we must be their own site in the middle of the text as a link to the text. Don't just link some text.

D: Friendship connection needs to be checked regularly. At the same time to check whether the other side of the site to your friendship link before add nofollow this meaning if you do not know the words to check.

E: links to the pros and cons of the keyword rankings, we take the Changzhi talent network as an example: from the relevance of the key words of friendship and the advantages and disadvantages of ranking: XX talent network, XX recruitment network, XX job search network. Other uncorrelated sites are best not linked.

5: Regularly send the latest recruitment information and job search information to registered members of the mailbox, or through the message to their message. So that everyone who has been visited becomes a loyal user of the site.

Goal: Daily visits to 2500~3000 people

(c) Advanced promotion of Talent website

When the Changzhi talent network reached the advanced stage, there is a certain amount of visibility. It's time to expand the channel. We can do some relevance to the channel to add. such as the addition of Changzhi talent network to go abroad job channel.

1: Relevant website Alliance strategy, and some complementary web sites to form alliances, but must be relevant, can not have the conflict above the business.

2: The talent Community strategy: efforts to do our best to promote the service, the community is the core of the site. Establish a community of Changzhi talent Network and establish a good relationship with relevant local communities.

3: For enterprises, the withdrawal of a series of preferential activities, the beginning of the withdrawal of funds in order to carry out the next step of the pay promotion and offline advertising.

4: The establishment of Changzhi talent network excellent brand culture. Every customer's reasonable demands should be responsive. It will be an important guarantee for customers to visit. It is also the cornerstone of the promotion of brand influence. At the same time for the Changzhi Talent network to establish brand culture.

Goal: Changzhi Talent Network to make the first good faith in Changzhi quality local talent website.

Concluding

Website construction promotion should be a continuous work, expensive in insist, avoid loose, two days screen.

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