Take the free flow as a reward to see ads, do you think users will buy it?

Advertisers in the mobile content is to make every effort to kneel to ask the user eyeball. If it's a reward for free flow, do you think users will buy it?

Aquto, a Boston-based start-up company, is working with mobile operators to get users to accept branded ads in exchange for free traffic. That is, if you watch a particular ad on your device, or if you have a related purchase later, or try a new app on your device, the operator will send you a few m to a few g of traffic.

Marketing organizations can be directly linked to Aquto or its advertising business partners to launch. For those mobile users who arrive at the end of the month, this may really be an immediate solution.

Aquto's founder and CEO, Susie Kim Riley, says marketers are trying to boost the user's participation in advertising to achieve mobility, and such exchange of value can largely motivate users to interact with the brand.

"Mobile marketers are not doing a good job of switching from television, the Internet or PCs to mobile devices," he said. ”

Aquto in early 2013 with operators gradually launched their services, the first partner is the European Vodafone. The amount of traffic rewards users get is proportional to how much they interact with the content-for example, registering a free trial is a lot more than simply watching a video ad.

For the many marketing agencies and brand companies that are now frustrated with the move, such a model can certainly be a big boost. Of course, there are a few players who have done very well in their own right: Facebook, for example, is rumoured to be earning $20 billion trillion in mobile advertising this year, and Google will benefit 8.85 billion dollars in mobile advertising this year.

"Advertisers are exploring ways to improve the interaction of user content on the mobile side," Phuc Truong, founder of Mobext/havas Media Group, the global advertising giant, said in a new round of announcements. One thing we can be clear about is that attractive and relevant value exchange can really attract some consumers. ”

Do you buy this ad model?

Via:mashable
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