Talking about: How to embed the gene of content marketing in SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The speed of China's Internet environment change is definitely faster than the rise in house prices, but in all sorts of confusion, there are a lot of new opportunities in the absence of integrity.

In the search field alone, nearly one or two years of variable is enough, leading to some more conservative SEO practitioners and webmaster complain. How bitter is that? Look at a recent Lou joke:

Webmaster asked Kobe Bryant: Why are you so successful?

Kobe Bryant: Do you know what Los Angeles looks like 4 o'clock in the morning?

Stationmaster: Know, generally I still haven't slept at that time. What's wrong?

Kobe Bryant: ... It's okay!

Kobe Bryant is silent, stationmaster, you win. Webmaster Circle has been popular in this kind of self-deprecating jokes, may indeed be too bitter force. Before the mother Aunt normal time is very bitter force, now a variety of disorders, touch the law, more crying days rob the ground.

SEO Big environment really earth-shaking change, this is 90% of the SEO people are bad news, only 10% of the SEO people think it is good news. People who think of good news are the ones who see opportunities in this change.

Search engine This tool, at this stage and in the future for some time, will continue to progress, the user experience becomes more and more good. If you still like a grudge to say "history backwards", "generation inferior generation" such rubbish words, you did not keep up, still in situ spin.

Search engine user experience, one of the core indicators is content quality. Regardless of the form in which the search results are displayed, the end result is a dressed of content. Major search engines have long warned naughty seo people to "continuously provide high-quality original content", SEO people said "content is king", secretly doing "outside the chain is King Wang" activities.

Recently read an article on the Tiger sniffing Internet: "A short-lived occupation in internet history", which has the famous "outside chain commissioner" position. Once, the Internet on the strength of the best group of people is how hard, the Earth on every corner of the forum, blog, classified information network, business-to-business Industry network has been captured, simply all-pervasive, corners. But now they have become the most violent ghosts on the Internet.

Read here, you may know why some people call Robin Li a ghost. Apply "link vote" patent is he, now frequently launched algorithm to fight the chain is also he, is the legendary person is also he, Ghost is also him.

But now complaining about nothing, even if you put the family of Robin Li, the content of the king or the content of the king, this is not the Li individual can be around, is all search engines are unable to escape the fate. Besides, they just tell you that you can send out the chain, do not call you like a mad dog hair outside the chain.

Fortunately we have content marketing this classic thing, the legendary king of marketing, lasting new. What is content marketing? The concept of online excerpt is as follows:

To the picture, text, animation and other media to convey the relevant enterprise or product related content to attract users to pay attention to the user with confidence, so as to promote sales of a marketing approach. Content marketing is derived from the sharing, assistance, customer answers to the perspective of the transmission of information to consumers, traditional marketing methods are more through the interruption of user thinking, visual, auditory to hard transmission of product information.

This kind of dry writing concept, do not write out as if not professional, write out and appear too loaded, like some experts talk about internet thinking. Simply put, is to provide excellent, can solve the user problem content, in these content naturally implanted their own things, to help users, but also in the hearts of users to strengthen the brand image.

So what does this have to do with SEO? In the era of crazy advocating content for Wang, how should the idea of content marketing be implemented into the operation of SEO?

Here are a few personal summaries of the experience:

1, has the gray often clear website localization

What's your website for? What area do you want to provide? Your site content, preferably with 1-2 core keywords summed up, the site theme can be explained in a word. Content vertical to small and medium-sized site SEO is particularly critical, especially the new station, a variety of content will make the search engine very puzzled, but also very embarrassed, because it in the processing of data, do not know which category you belong to.

For example, if you are doing English training, concentrate on digging English language training keywords, do not engage in too many other small languages, and do not have too much English translation, English test content, as much as possible to focus on English training.

2, increase the proportion of encyclopedia content

If the day Baidu really was killed, then in its database will be able to find Baidu Encyclopedia of the wreckage. Encyclopedia knowledge has always been the search engine's favorite, is in its database to precipitate the most thick layer of content. Therefore, your site should increase the proportion of Wikipedia content, plainly is a variety of boring concept, is a variety of "what."

For example, an organic food website with organic concepts should be answered on your site. For example, what is organic vegetables, what is organic rice, organic manure is what, organic farms and so on. Specific to the editing level, to pay attention to the size of the title as much as possible to use, so that the article seems to have a strong sense of hierarchy.

3, open Blog column

If the above mentioned encyclopedia knowledge is to explain a variety of "What", then, the blog column here is to solve a variety of "how", is the solution to various problems. Many foreign enterprise websites have such a column, specifically for others to solve various problems. Of course, there are other valuable and interesting things to do.

For example, a translation service website, will open a "translation University", which introduces the various languages of translation skills, exotic flowers translation, translation tools and other methods of use. This variety of "university", "college" can help people solve a lot of problems, of course, users often in search engine search problem.

4, content not too self

When planning website content, be sure to always remember a question: Your everything, my fart? The problem is that visitors do not speak out but will silently times in their hearts. As a content planner, you have to be aware of the visitor's perspective and think about what your content has brought to them.

For example, the founder of the boring entrepreneurial story, corporate culture, corporate introduction, our advantages, staff stories, etc., do not make too much, not produce SEO results (because no one will search). Unless you have a certain thickness of loyal customers, otherwise these "self-portrait" of the content of the first to save their own fantasy it. Users don't care how painstaking you are, they just want to know what benefits they can get from you.

5, abandon the chain, focus on the chain

Hair outside the chain is the most of the work of SEO most energy-consuming things, but also the most thankless things, outside the chain Commissioner's salary is relatively casual, and with the Web site editing the gap is getting bigger. This is not to say that the chain is useless, but outside the chain of this matter ROI is too low, pay and return seriously uncoordinated. Middle hair outside the chain feeling like being hit by Kobe Bryant's basketball balls, the pain is unable to sleep.

And outside the chain every day by the world reviled fate compared to the role of the inner chain is more important. The internal link is the website content carries on the organic combination the tendon, may put the entire website the content very well in tandem, causes the website to become a complete usable product, otherwise, does not have the chain inline the website content to be just a pile of lifeless parts and raw materials.

Of course, the construction of internal links is also very complex, even more nerve-racking than outside the chain. You can find out for yourselves, here is a reminder not to make these basic mistakes:

A. Make a link to the home page in the article B. Insert an invisible link in a story; c. A page has multiple links to the same page; d. Add too many links to the body. ......

We do not think that in the text to join the link is the construction of the chain, the text outside the link call is the main, the body should be more than some of the language recommended by the link. UV/PV This ratio can be used to measure the quality of internal chain construction.

6, change friend chain for the depth of content cooperation

The significance of friendship links has long been not simply to transfer weight, now friends chain, more is the relationship between partners. "url+ keyword" has out, now more need "first friendship, after the link" of thinking, first to find a person, and then ascertain his station, and then look for a deeper content of cooperation.

For example, this cooperation can be a reference to each other's excellent articles, each other in the text recommended and linked to each other's article, or specifically to create some content to introduce your partner and so on, to achieve the complementary resources and share the effect.

7, Active export links

This proposal may be more controversial, because the link to other people's Web site will be considered a fool, because this will spread the weight of the site. But the meaning of the export link may not be limited to the weight of the gathering, but a higher level of the content of the problem. Links to good and relevant content, you can let the search engine on your site content to a more specific classification, but also make your site has a better user experience. So, if you see good content, you might as well give the link boldly.

Often hear the concept of content marketing, but many people will have a certain hazy sense of this concept, because the content involved is too extensive. Some people say content marketing is 10 times times more painful than SEO, which I think makes sense, because the threshold of content marketing will be relatively high. However, if you can do a good job of content marketing, the effect will be more than SEO10 times. In the future of network marketing career, a variety of content planners, website editors, senior content division, etc. may slowly surface.

At the same time, in the content marketing has two kinds of ability especially needs to pay attention to, one kind is collects the resources the ability, one is the plan content ability. The former is easy to understand, is a variety of resources, do SEO should be grateful to the various advanced search instructions by heart. After the search for resources, there are processing and integration of these raw materials, packaging into their own things, seo people can be understood as "enhanced version of the false original." Of course, content planning also includes the overall content plan.

As Du Zijian, the father of Weibo marketing, says, a website editor is worth 100 reps. Network marketing Peers in the career choice can go in this direction, I hope the above content can inspire.

Article Copyright: Zhang SA's blog

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