Talking about the bottleneck of SEO novice to website optimization

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As a rookie I just started SEO this industry, encountered a lot of technical obstacles and bottlenecks, because a technical bottleneck let me go a lot of detours. Also let as a rookie I have a further understanding of SEO. Feel yourself slowly back to the right track. Below to share personal talk about SEO novice to optimize the bottleneck of the website.

The knowledge of the URL:

URL to the feeling is a Web site, a lot of SEO novice ignore the optimization of the URL, to know the search engine Spiders first crawl is the URL. The suffix of the URL is very important to the SEO effect, the shorter the suffix to optimize the more advantageous. URL is also divided into dynamic and pseudo static, Baidu Optimization Guide said, no dynamic and static, but under the same conditions priority crawl static page. For example: "When a photographer is in a licence, is it a person who likes to shoot a quiet station or a person who likes to shoot?" I don't need to explain this. Search engines are the same. URL static is very important for SEO.

Two, 301 redirect:

301 for the foundation is not solid friends do not understand what is meant, the following I explain to you, such as we often visit a website, used to enter the Web site with www, but we tend to ignore the Web site without www. We register the domain name when all know, do not take the WWW url is a domain name, and the Web site with www is two domain name, due to the user's operating habits, we are accustomed to enter the site when the Web site with www, so with the WWW website inherits the weight of the first class domain name, In order to better gather weights on the Web site without www use 301 Redirect to the Web site with www. This will not spread the weight of the site, more conducive to SEO.

Four, title, keywords, description set:

Title:title occupies the most important part in the whole SEO optimization, not one. A website title content is to tell users and search engine site is engaged in what type of site, and search engine priority to determine the content of the title of the site, if the site is to do SEO optimization, then the title of the site must be set up with SEO-related information.

Keywords:keywords is the site's key words, is to show a search engine. In the early days of the stack keywords keyword is the ranking has a very good effect, of course, it is black hat behavior, Google, Yahoo is the first to declare keywords has not occupied the rankings. Baidu Although no public statement, but keywords in Baidu rankings also have no effect, keywords only function in Webmaster tools to facilitate query keyword ranking. I personally suggest that keywords settings do not have a relationship, if you set up do not change frequently. I optimize the site is never set keywords keyword.

Description: Website Description, site description is to display a search user and search engine, description in SEO is not to occupy the optimization effect, but description can show the site's exposure rate, such as description set up a good site keywords, The nature of the site, plus a number of eye-catching compliance, and so will attract users to click.

The layout of website keywords:

Site keyword layout First determine good keywords, industry content after the layout, personal advice: "Use flat set up, analysis of the competitiveness of good keywords to arrange each." "keywords can be divided into three kinds, navigation-type keywords, information-type keywords, transaction-type keywords." What is navigation, information, and trading?

1. Navigation keywords: navigation type keywords refers to the industry category, such as "mobile phone" and mobile phone is the word is the mobile phone industry navigation keywords;

2. Information type keywords: information type keywords are product brands, mobile phone brands: such as Apple mobile phones, Samsung mobile phones, ZTE mobile phones;

3. Trading Keywords: trade-type keyword refers to the product signal, name and so on. such as mobile phone model, Apple 5, Samsung i9300 and so on.

All types of keywords layout good for the late SEO optimization is very important. Of course, this is one of the most effective optimization methods for directional flow.

Vi. About content filling:

Believe that a lot of novice friends will encounter bottlenecks, is the content of the site fill. At the beginning of the day can update a few original articles, slowly less and more, find a day update an article is very difficult, then how to solve the problem of content filling? Many people use the collection, false original, these means are not taken, not long.

On the false original, I personally suggest that if it is false original that will be completely false, from the title and content with the original upset, of course, can not hurt the interests of users, even if the false original also have quality. The meaning of expression is unchanged, but the content is changed. The search engine will also be considered an original article. If it's just a roughly modified article, it's better to have a user experience.

Seven, the construction of the outside chain:

"Outside the chain for the emperor" under construction is not set up, outside the chain is the moves, the content is the internal strength, only good skills can even superior martial arts moves. The chain is the same, in the early not recommended too many outside the chain, update an article with 5 or so outside the chain is enough. Of course, the chain also pay attention to quality, a good quality of the chain top over dozens of outside the chain of rubbish. Outside the chain to publish the method we can go to Webmaster class site submission, registered business-to-business, classified information platform, blog, forum and so on. Special attention, a website if the content does not do a good job, send too much low quality junk outside the chain not only for SEO no benefit, but will become a search engine to punish your basis. Personal advice: The chain to send, but to the quality of the direction.

Okay this is as a rookie I give you to share to the novice webmaster 7 of the site optimization bottlenecks, but also my personal tips and suggestions, hope to help everyone. This article from Guangdong seohttp://www.szzxgd.com/467.html feeds, please respect the copyright! Thank you very much!