Talking about the content marketing of enterprise station popularization

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Hello everyone, I am the old boy SEO studio Liang Lei, Enterprise station promotion and operation has been a lot of corporate boss headaches, today's SEO has become a household name, but the drawbacks and shortcomings of SEO is also exposed, how to want to operate a business station just rely on SEO is not enough, Our final goal is to order and volume. Here again the cliché concept: the user Experience (UE). Why is most of the Enterprise station UE is very low now? I think the biggest problem is that the site is not attractive, more precisely, there is no good content. Of course, apart from the content, we have a lot of other details to improve, but we are very clear content is the soul of the site, no content of the site as a soulless human.

Talk about this first to everyone popular science what is content marketing: Using text, pictures, text, animation and so on media to convey relevant content to let customers trust, accept your products, and then promote sales, we can use micro-blog, blogs and other platforms to do business content marketing, Of course, the company's own official website is the main marketing platform, but look at the current many corporate websites, the content seems to be the same, the product and service display form is too simple, most of them are text. Although there are product picture display, but the display of pictures is too inflexible. Take a look at the following typical case:

First: Corporate news occupies the main position

Generally small and medium-sized enterprises in fact there is not much enterprise news, and from the perspective of users, customers visit an enterprise website is the most important products and services, for corporate news, I think very few users or visitors will be concerned about. So the important position of navigation bar "news information, corporate news" is too wasteful, the purpose of the enterprise website is to promote their own products or corporate image, through these to improve the actual sales, with the popularization of E-commerce, more and more enterprises believe that E-commerce is the future trend of development, and network marketing will become an important product sales channels. Corporate news can be, but should not be in the most conspicuous navigation position, the site's navigation should be placed on the site to provide services or product information. What kind of service does your customer need? I think part of the advisory services, the other part is the purchase of services, so the news can be replaced by online questions and answers, there are professionals to answer the product questions, and customer service is not the same. Customer service is only responsible for selling products.

Second: The product picture effect is poor

The product picture is ambiguous, or the product description text is very little, even has no description. Such product display makes users difficult to attract users, but also difficult to let users know more products related information, on the Internet we can only through pictures, text, video and other ways to let your customers understand your products, the most common nature is the text plus pictures. But its display is too inflexible, difficult to give customers a deeper product impression, this is actually similar to TV ads, creative advertising can often let attention to remember, and even customers will like to see these ads, which can achieve better advertising effect. Enterprise Station product display platform can also follow the same, how to give customers a "bright" feeling, through technical means can be achieved. In addition to pictures and text, consider adding video or audio to introduce your product. This will be more vivid and lively.

The above author lists the two most typical problems of enterprise station, of course, content marketing is not only these. Enterprise Station How to do the content marketing, first of all, we must be clear that our target users, that is, potential customers, in-depth understanding of users under the premise of doing a good job Site page design, and then product description requirements are easy to understand, so as to make users more receptive to your products, and finally is the creative expression, to attract customers, Increase the customer's first impression. If the Enterprise station content marketing do well, I think the site's user experience will be greatly improved.

Good content marketing requires excellent website editors, technicians, customer service personnel, such as: a sales of wire and cable products corporate website, we need excellent soft writing staff responsible for writing product articles, including product text description, Product description documents, those very formal product description information, unless the professionals, Otherwise, ordinary users can not understand, so for these ordinary users can not understand the products, we can only use the text to understand the simple description to let users see. In short, to provide quality content and perfect service is the most important business station operation. But it does add a lot of money, talk so much today, and then talk about how to do content marketing in detail.

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