Talking about the importance of the title name of the website article

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Objective：

At present, many sites on the title of a lot of articles are not appropriate, there is a larger room for improvement, so close-up this article, hoping to get everyone's attention, and lead to more and better ideas.

1, the importance of the title of the article

Tedou-Pure Dan (T. Mary. D. Fiensctan) once said: "The title is the eye of the article," an article attracted a large number of visitors visit, the title of the writing is very fastidious. Users search through the search engine, in deciding which article to click, the key is how you write the title, good article title is like full of creative advertising words, can immediately attract viewers to click and read. Generally speaking, a good article title needs to have: the information comprehensive and primary and secondary clear, easy to understand at the same time remove the cumbersome, popular summary and can be unconventional these three points, on the basis of these three points, and then introduce the reader's psychological analysis and grasp, so more can play a multiplier effect.

2, on the title of the article:

When the number of articles on the site increased, each column to see a very long list of articles, users want to see which article is basically rely on the title of the attraction. Therefore, when we set the title of the article, we should first consider ourselves as a viewer, to evaluate the title of good or bad: whether the title is concise, whether it contains the general information of the article. At the same time because the new Yue Education website is the company official website, so also cannot use the hype and the false title to deceive the visitor. Below we take the Changsha small language training organization-The new Vietnam education website For example, give a few examples to illustrate.

Example：

(1): Original title: 2009 New Education latest fine Evening shift-Japanese series

Analysis: 18 Chinese characters, the title prefix of 12 characters, a long prefix to express the meaning is very simple: the new more open the night shift, so wasted the title space. The title of the article in the course information is not the new education, but the language name of the training. This article title is more about the most important information: what class, what time. This title at a glance, but also easy to be indexed by search engines. And the description of time more prominent specific time, such as 2009 of such a title is not very large, relative to the summer, January, March such words effect better.

Modification: Combined with the content of the article, we modify it: the 09 summer Japanese evening shift is about to start, including conversation, business, writing and other courses, the title although a few more characters, but the meaning of the inclusion of more richer and more direct.

(2): original title: Student essay Inside "An end, a start-Chanhong"

Analysis: This article contains the basic information, although enough, but the coverage of the information is still not comprehensive. As a visitor, the author of this essay is the class on which the article is written when the course, this is the browser may want to understand, I did a small test, in the new more Baidu Paste posted a series of students essay, the title contains the class key words of the article is obviously more appealing to users to click.

Changes: To the Chinese-German primary class-an end, a beginning-Chanhong (Autumn 08), so that the message is more comprehensive, at a glance.

(3) Original title: 09 Spring New Education Graduation Ceremony News

Analysis: This is a company's more important and recent news, reflecting the company's latest developments. So such titles should be refined and reflect the company culture.

Modified: The new Vietnam Education 09 Spring Graduation ceremony was held grandly at Zhongnan University. The added content highlights two points, the first host South Central University, Hunan famous colleges and universities, show the new and Changsha University's good relations. The second is held in a grand way, reflecting the importance of the new graduation ceremony, the emphasis on the graduation ceremony is to the students.

3, the use of the label

3.1 (Photos) The use of labels

If there is a picture in the article, then at the end of the title of the article added: (PHOTOS) A few words, this tag is easy for others to interest and click into the view. Because the text of the information is more boring, the viewer is not interested, but if it contains pictures, then visitors naturally want to see what pictures, interest will be completely different, it is easy to attract viewers click to view.

3.2 Use of other labels, such as exclusive, latest, recommended, original, etc.

To add such labels to the article, the main can highlight the uniqueness of the article, may be exclusive news, original articles, the latest launch or the site recommended articles. This kind of label on the article, easy to attract viewers to read, but also easily indexed by search engines.

4, Attention matters:

1, short title and complete title should be filled in.

2, the article if it is reproduced, the author and the source of the article respectively, if not clear, then write anonymous and the Internet; if the site is original, then must write a station author and site name.

This article is only a simple analysis of the title of the need to pay attention to some of the issues, a lot of local considerations may not be comprehensive and meticulous, but also hope that we have more valuable advice, let us more and more perfect the title of the article, hope that through this article, can bring better opinions, more ideas

Author qq:15199055