Talking about the personal practice summary of the Enterprise network Marketing

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Talking about the personal practice summary of the Enterprise network Marketing

In spite of how to do it, the author thinks that it is the best way to make progress by daring to practice. The author has been engaged in network marketing for three years, during the service of the machinery industry and the current decoration design industry, frankly see a lot of know a lot of master also a lot, feeling quite deep is engaged in enterprise network marketing work, Because of the shortage of funds and talents of small and medium-sized enterprises, the network personnel serving the enterprise must master all the skills of the whole network marketing work, such as all aspects of network marketing, whether it is micro-letter, forum or micro-blog or QQ group. Believe that a lot of service in the enterprise webmaster have this kind of sigh, or some stationmaster seoer are being forced by enterprises to do these things. Talk about the author helpless to engage in Enterprise station Network optimization work here to thank a friend: A5 Huang, on my webmaster network on the Enterprise network optimization provides a lot of help.

The network marketing brings to the enterprise too many exploration and the customer source, therefore, many industries are taking the corresponding network marketing measures to expand their business channels, has been in depth to promote and sell their products or services, this is now the Internet industry to different industries to provide a common feast, how to eat the specific depends on whether you take chopsticks or knives and forks. The author is good at studying and practicing in exploring new ideas. A friend of the author in the forum published an article after the webmaster replied "stereotyped", frankly, I do not like this kind of webmaster, the world is not the same thing, only the same people, speaking White is in the idea of no master no fixed concept, only the practice is the test master and ordinary standards, The ability to practice determines how far you can go, and if you are merely an idealistic critic of the mind, you can take a detour.

Speaking of enterprise network marketing, the author is not in the concept of the word, do not rush to Baidu Encyclopedia to find out about the definition of network marketing, there is no meaning, in the author engaged in enterprise network marketing three years, on the work of all aspects have done or deep or shallow practice and personal summary, The following author on each side of a simple personal practice summary, to the same business owners or work similar friends a little encouragement:

Topic: The Practice and experience summary of the enterprise network marketing work

Network optimization of Part1-Enterprise station

Enterprise website optimization can be said to be engaged in network marketing work of the foundation, to a large extent, the enterprise station to assume the role of the external window. Talking about the optimization of Enterprise station network The author was a rookie in a year ago, from the previous use of Dede built machinery station group to the present decorative design site, the author is the use of external forces to achieve their needs. I know the importance of site code and structure optimization, so in a piece with the help of external forces to modify this point. For enterprise website structure optimization after the completion of three things a day, update content (pay attention to content optimization), friend chain replacement, the accumulation of external chain. These three parts may be difficult for the new station, the new station must maintain the original content of more than a day to fill the site to enhance the spider's crawl periodicity and friendliness, high-quality contributions to the chain, which is part of the deep SEO must do things, natural chain in the author seems to be very good.

The author of the site is a business old station, relatively daily maintenance is not very troublesome, because the enterprise does not do the physical products, not like to do the physical products in the update content can have a lot of long tail keyword derivative, relative decoration industry to update the content can not be like the entity product site to do content updates, More to consider the user experience, which directly affect the conversion rate of corporate web site, to create a service-oriented choice of enterprise station, rather than a class forum, so the selection of content is to be carefully selected, in this point the author mainly with the Industry Knowledge Class forum for material collection, and then carried out two highly pseudo original, And I like the new station does not suggest so, the author is the old station relative advantage, general update 1-2 will need to spend a lot of time, but included relatively fast.

In conjunction with the soft paper submission, the author is also recently know that the natural chain can use Webmaster Network Forum contribution Accumulation, has been concerned about this piece, there is no practice to write their own, in the attempt to grasp the method gradually, and therefore the site during this period of high flow conversion, but also prompted the author to stick to the original writing, Novice webmaster may be faced with a big problem is how to write a soft article, may be a lot of people to introduce the article on the soft writing method is also very puzzled how to start, in the author seems this is not a matter of personal ability, but is willing to practice or not the problem, everyone has a novice, There's no way you're going to teach you anything. You are not stiff to that extent, as the saying has not eaten pork has not seen pig run, see more slowly try, naturally you can get a lot of experience from the original writing summary, whether the site content maintenance or webmaster contributions, And these attempts and adhere to the enterprise website and network Marketing to engage in SEO work itself has greatly improved.

part2-Enterprise Micro-Credit marketing practice

On this topic I have to say, engaged in Enterprise micro-credit marketing has been working for half a year, to talk about the results, to promote a channel of systematic and business channel expansion, but also improve the individual's business volume, overall results are significant, of course, relative to some industries and enterprises. Enterprise Micro-Credit marketing in the past two years, in the IM domain, micro-letter occupies an insurmountable position, whether it is the user base, functional realization or marketing applicability are Ishin, contacts, flying letters and so on can not be the same.

I do this work with the help of four public accounts three micro-letter trumpet, so to deploy although not fully used but there is a long-term significance, the author before the micro-credit marketing practice of the serial article, the response is different, everyone holds their own point of view, this is understandable, the author of the idea of micro-credit marketing is to add target customers, Use point to point marketing methods to cultivate potential customer groups, to reach cooperative customers. It takes a lot of work and practice in this process, in this part can see the author series of micro-credit marketing practice article, the idea of the author is simply to do the guidelines, practice is the only Test truth, so the author of micro-credit marketing is not believed in shrimp only practice, encounter problems to collect answers, self-resolution. The author does not deny that high man guidance can quickly solve many of our problems, but to know the results of boiled frogs, to cultivate their own thinking and research ability is the best way.

Enterprise Micro-Credit marketing recommendations The author of the same industry, catering, food, real estate, learning and training and other industries can try to do, relatively high precision of marketing, can be a part of the enterprise network Marketing to do.

part3-Business Forum Marketing Practice

Each industry has its own major promotional and marketing forums, which may be a social class for the portal class, possibly an area where it may be. As the author of the service is mainly regional, here talk about the author of the main Forum marketing practice, the author engaged in the decoration design industry, mainly provide decoration design services, user groups are local property owners, this point on the basis of the customer base on the distinction. The author of the Enterprise to take and regional hot forum for business cooperation, mainly in the forum of the implementation of the regulation of marketing work, including the webmaster well-known replies, ID signature Marketing, event hype, brand soft text propaganda and so on. Enterprise Joint Local Hot Forum do marketing work the most important is to value the local forum of people and service, such as the author of the Local Forum of enterprise cooperation user groups and human bearing in the local very high influence, inside the topic plate provides decoration to decorate owners to provide a complete set of knowledge reserves and understand space, Gather the author Enterprise's target customer, the choice of cooperation can be a joint forum to this part of the target customers into potential customers, this need to rely on long-term brand soft marketing and regular activity hype, forum marketing is a traditional enterprise marketing channels, but to realize that a little distance from their own very close to others is also very near, Therefore, in the thinking above must make new thinking.

Industry forum is relatively simple to find a target group of customers, the forum for a suitable sector for the promotion of the industry, for small and medium-sized enterprises feel that most can be combined with local hot forums to promote business channels, the author of the Forum marketing work has been five years, Relative to the industry in the region in practice is still very early, the author engaged in the promotion of the Forum for two years, frankly speaking, we need to master a lot of skills, including the writing of Brand software, the selection of creative points, the positioning of enterprise advantages and the forum target customers to use and exchange habits of the analysis must be engaged in Business forum marketing must be considered.

PART4-QQ Group, Mail and Space marketing practice

1,QQ Group, relative enterprise and stationmaster are not unfamiliar, QQ group marketing everywhere, for a simple example, if you are engaged in micro-letter interface Development Company, you will establish N Exchange group for users to add into the exchange, it seems to communicate it is for marketing, the initial may be more consideration is to promote but the ultimate goal or marketing. But the author engaged in QQ group marketing is not this way, simply said a disguised type of mixing, to potential customers into the identity of the potential customer group, maintain a certain degree of activity and high camouflage, for example: The author will be the identity of the false owner into N community groups, looking for their potential customers.

QQ Group can bring a variety of information, such as the group of all the friends short-term long-term demand information, such as purchase or service plans, and a large number of QQ group can provide rich customer resources, this part of the mail marketing to do the basic work;

2, mail marketing, mainly by sending soft text ads to target customers to promote brand information or activity information to enable customers to choose and achieve cooperation, enterprise marketing is the fundamental to make money, do the promotion of the root is to do the brand, marketing is the basis of this is the author always think so. QQ Group for mail Marketing accumulated user resources, this part of the appropriate use of tools or manually extracted, using professional mail to send the server or manually, respectively, to the point opposite and point-to-point mail push work, the author selected is the second manual collection and send, relatively irritable but low cost, and the relative allocation time can be satisfied. Mail marketing to a certain extent to expand the corporate brand awareness, enterprise activities, Enterprise Services, corporate advantages of the overall exposure and publicity.

3, space marketing mainly refers to the QQ zone, we are engaged in sales work, especially in the network sales will contact a lot of target customers, this part of the customer may not reach a cooperation, but after all, stay in our QQ list into our potential customers, In the absence of communication QQ space periodic update marketing content can be a lot of enhance the brand in the minds of potential customers. There are many experts in this area, the author simply said that their own enterprises, such as: regular more effective graphic design, the regular release of a community program information, the release of creative writing, update enterprise information and so on, said that the relatively vague, this part of the work can be a good relationship has been identified potential customers into a cooperative customer.

Enterprises engaged in network marketing channels and methods There are many, for example, soft marketing, blog marketing, Word-of-mouth marketing, forum marketing, microblogging marketing, blog marketing, station group marketing, and so on, the different industries of different enterprises in the overall situation of the network marketing can not be completely comprehensive, the above four parts are the author of the company's most important marketing channels, The narrative is more straightforward but vague, because in this part of the ability to grasp the hand can not teach you, good at summing up other people's ideas, in practice to find and summed up their own work style and practice, network marketing for some enterprises is unfamiliar, the key is to network marketing personnel for the enterprise itself to do the analysis, This can be referred to the author of the previous article "for enterprise Network marketing development methods and thinking analysis" learn.

Written at the end:

Above by (Hefei Decoration company http://www.hfls.cn/) original edit. This article mainly as the author engaged in enterprise network marketing overall deployment and implementation of the situation do a simple description and summary of the face of a single webmaster These look very dull, I think the service in small and medium enterprises network personnel and the author is a work concept of webmaster friends or some, Network Marketing is a seemingly clear and vague noun, the concept left to practitioners to define.

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