Talking about the promotion of the hospital without soft text

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As is known to all, the hospital now lacks previous influence, we are very in the hear, "Oh, I am not comfortable, I want to go to XX hospital to see" the more I heard but similar to "My eyes pain, I want to go to a hospital to see how good it is this or that home?", the decline of hospital influence, On the one hand may be the decline of their overall strength, more from outside pressure. Today's medical industry is the investor's eye, everyone wants a piece, the result is more and more, the competition also comes big, to the enterprise promotion also has the huge influence. The traditional way of promotion of their own advantages gradually declining, and even make ends meet, many small and medium-sized hospitals unbearable promotion caused by the decline in turnover, the final exit from the field. More and more hospitals are eager for a new mode of promotion to increase their order, medical soft text came into being.

Medical Soft Wen has its era background, the so-called before the Wolf has a tiger, medical soft text appears the reason is

(1) Traditional advertising costs of high investment in low returns, many hospitals planning an ad tens of thousands of or even hundreds of thousands of, so that the small and medium-sized private medical enterprises really tears AH

(2) Baidu bid to promote the advantages of the gradual decline, with the medical industry hot, the medical industry's HOT keyword click price more and more, and ordinary words can not reflect the effect of publicity

(3) Consumer's aesthetic fatigue, all day "xx hospital ... "Too pompous to see the hospital" connotation, so that the audience can not clear the mind of your advantage in the end where? What are the characteristics? What is the credibility of such a hospital, or even some media monitoring failure, to help Zhou for a little, with the false publicity.

The promotion of the hospital is nothing more than to guide consumers to recognize the brand, to understand their own medical characteristics, professional skills to obtain consumer recognition, thus attracting a large number of patients to come to see a doctor. And how it spreads is very fastidious, after all, modern people with the improvement of living standards, insight enhancement, coupled with the current medical market, forcing patients to improve the resolution ability, traditional advertising has been difficult to effect, and medical soft as a new blood, to the article, so that insiders see the heart know belly, Let the outside pedestrian is the smoke and mirrors, unceasingly increases the hospital The mystery, causes the reader's curiosity and the attempt. The medical soft article also has another kind of argument is called the popular Science article, refers to uses the public to be easy to understand, accepts and participates in the way, the popularization natural science and the social science knowledge, the dissemination scientific thought, promotes the scientific spirit, advocates the scientific method, promotes the science and technology application the activity. This approach is easier to get close to the masses of patients, hit the people inside, and the masses mingle, the masses can also forget you. Second, the medical soft text release operation is simple, whether it is soft text planning, soft writing or publishing soft, as long as a small amount of time and energy can produce very good results, improve work efficiency. Finally, the medical soft text very good interpretation of the timeliness of information, authenticity, universality, the choice of medical soft text release can be the first time to let consumers understand the hospital dynamic, the first time to understand consumer feedback, thereby expanding market impact, increase market share, after all, everyone wants to earn the first crab. For instance, two hospitals of the same type, comprehensive strength almost, suddenly one side developed new therapies or the introduction of new equipment, through medical soft wen in the major well-known media a release, the sensation can be imagined, even if the latter wake up to take the same measures, but the consumer subconscious has been affected by the former.

Medical Soft article release is not complex, the price is not high, the key is afraid of you after knowing, do not know, do a good job of medical soft text promotion will guide the medical market, effective and rapid promotion of hospital and project visibility, to shape the reputation of the hospital and public credibility.

This article from the new communication soft text http://www.faruanwen.net/ruanwenyingxiao/2013/0306/20387.html reprint please specify!