Talking about the promotion, operation and profit of local portal website

Source: Internet
Author: User

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We all know that the local portal site coverage of a wide range of simple profit, if it can be effectively developed, will become the main form of local Internet resources. However, there are several innate weaknesses in the construction of local portals, such as the lack of personnel, technology, funds and so on, the portal site involves a wide range of projects, lack of experience in management, etc., so that today's China's local portal sites, the general existence of short life, poor flow stability problems. In addition, with the operation of local portals, many local portal sites often difficult to continue to invest in funds and energy, technology and so on, the site will often go into the end, and even have to be closed.

However, we can still see that China's local portal site has a huge potential, market prospects are very broad, if you can carry out effective resource integration and project management, can also build a higher profit, the development of local portals. This is even though many local portal sites died, there are still many new platforms emerging, a large number of "valiantly, Bayang" "On the rise" of the thriving development scene.

Here on the local portal to the promotion, operation and profitability, introduce a little of their own experience, hoping to provide a little help to the general webmaster.

1. Local portal site Promotion: the promotion has been the main point of the site, but the promotion of local portals is also a double-edged sword, once done bad, it is easy to become a burning money machine, the premature consumption of local portal site originally little poor money. Effective promotion should try to spend less money, as far as possible cooperation, business promotion road, the promotion of local portal site has become a product, a full development of the site's driving force.

2. Local portal site management: Site management is the soul of the local portal site, accumulation and persistence is a key element of the local portal site. Because the post maintenance of local portals, the promotion of platform interaction, the improvement of user experience, market operation and so on all aspects need to accumulate, adhere to, team cooperation, can bear the fruit of success. Only a moment of passion and creativity, it is impossible to do a local portal.

3. Profitability of local portals: only profitable local portals, can promote the site's technological innovation and functional development, so in the construction and operation of local portal site, we must always pay attention to profit accounting, from a marketing point of view, to solve the problem of profit objects, products, and constantly improve marketing capabilities, Let their local portal to make money, and continue to grow and develop.

Eforing Talent Net http://job.52fuqing.com Original contribution

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