The case analysis of Steel net mail marketing

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Hello everybody, I am Liang Lei, an seo person. Do not specialize in marketing, today in QQ Group have a friend asked how to do mail marketing, to tell the truth I have tried email marketing this way, but because there is no planning good, did not adhere to the last feeling no effect to give up. Personally feel that the domestic mail marketing effect is not very good, because the domestic netizens are very difficult to accept this kind of marketing, unlike abroad is more suitable for mail marketing, because their e-mail use is very frequent, can be said to be a mainstream marketing way. Take one's own enterprise station for example, the sale is the steel net product, how to do mail marketing?

Now many mass mailing software, there are bulk sms software, I often can receive those SMS ads, very disgusting, natural you go to mass mail to others is also the effect, the difference is that customers generally see such spam will not click, mail marketing should not blindly send spam information. This is certainly no effect, will only waste time and energy, since it is targeted at customers or those potential customers, then can not needle in a haystack, to be targeted. Back to this case, how the steel net to plan the mail marketing, the following is the author's views.

First: Marketing Object analysis

Analyze your target customers this is the first step of marketing, for steel mesh products, we want to analyze those who want to buy steel mesh products customers have no internet habits, there is no use of mail habits. Customer Habits and consumer psychology is critical, if many customers are still accustomed to the traditional marketing model, for a time can not accept such a mail marketing, then we can only consider abandoning the implementation of e-mail marketing, because the customer's habits and consumer psychology is not a day two days will change. Fortunately, the current domestic Internet development is very rapid, the majority of customers also like the Internet to find product information, and then analysis of the most popular instant messaging software: Tencent QQ, I think QQ mail is used by everyone, as long as you have QQ nature has QQ mailbox. and QQ Mail will have the lower right corner of the small bullet window tips, when the customer received his interest in the mail will definitely click to view.

Second: Message content planning

If I am a want to buy steel mesh products customers, then I am sure to receive information about the steel net products, can be about the steel net news, can also be directly marketed to my plate net manufacturer. The content of the mail here is like a soft text, but also a soft text marketing, soft text to write like soft text, rather than pure broken implantable ads. Those ads will inevitably make customers tired, mail marketing should have a process, first to share some information about the steel plate NET products or news, and then gradually inserted some ads, such as in the content of the message repeatedly mentioned their own steel wire mesh products, guide customers to visit your corporate website. This step-by-step e-mail marketing will certainly be more effective than spamming spam.

Third: Mail marketing should pay attention to what

Personal summary, mail marketing attention to three points, first of all, email marketing to be targeted, not the bombing of the mail, of course, you have to find ways to collect those potential customers email address, such as QQ number is also OK. To be more targeted, you may also want to put your customers into several categories, for example, have to buy steel mesh products customers, some want to know about the steel wire mesh information potential customers. Easy to do point-to-point marketing (also known as the marketing). Then, mail marketing is a process, impatient to eat hot tofu, do not imagine a mail can let customers pay the bill, there will be a plan for better results. Finally, do not exceed customer tolerance limit, email marketing is an advertisement after all, customers do not want to receive too much such mail, should take into account the customer's feelings, you can send a message every morning to customers, as far as possible in the customer busy time to send mail, because it is disgusting.

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