The CEO gives the developer a way to tell you how the app works.

Mobile advertising has become one of the main ways of app promotion, but how to make app promotion more effective? The world's largest independent mobile advertising platform InMobi recently released the "InMobi Global App Insight Report" can give developers a reference.

The report is based on an analysis of app campaigns that run on the InMobi global advertising network in the second quarter of 2013.

InMobi CEO Naveen Tewari that from the data, the first 100 apps have been spread around the world, the implication for application developers is that from the outset should establish a global-oriented commercial model, if limited to local, development space will be limited.

Grasp the five major markets

As of the second quarter, the InMobi ad network has accumulated more than 50 million downloads this year, the report showed. Five countries in the United States, India, China, Japan and Indonesia accounted for more than 60% of the total installed capacity. The US market alone accounts for 33%, with downloads from 4% to 10% per cent in other countries.

Naveen reminded developers to pay attention to the importance of emerging markets. In his view, in terms of market size, many markets are not as large as the U.S. market, but in terms of return on investment, emerging markets are not low, and even the prospects for markets such as Africa are available. He stressed that many emerging markets are jumping into the smartphone phase directly from the PC phase, and the market has great potential.

In terms of promotional costs, India is the lowest-cost market, costing 60% cheaper than the US. Britain is the highest-cost market, costing 74% more than the United States.

Non-game applications are difficult to roll over

Experts predict that by 2017 more than 160 billion of apps will be downloaded to mobile phones and tablet PCs. Game apps are an important force driving the continued growth of overall app downloads, according to Juniper Research.

InMobi's report coincides with the forecast. Data from the report show that 64% of app downloads are from game categories. The game became the app application category with the most downloads on the InMobi ad network in the second quarter of 2013.

Naveen that, in addition to the game application download more than the application of communications, such as micro-letter, line download volume is also many. But other classes of apps that want to download the game app, "don't see it in a short time."

This, he explains, is largely due to the nature of the game. The game itself has a wide range of user coverage, and many categories, whether from the breadth or from the subdivision of the population can find users. Like the application of the news class, itself has the area crowd characteristic, the coverage crowd certainly is relatively few, cannot like the game to promote in the global market.

Don't give up the banner ad.

From multimedia and spot ads to expanded advertising and other advertising patterns, what type of advertising does the developer choose for app promotion?

Spot ads can make the entire screen appear as a HTML5 screen, an effective way to attract users ' attention in the era of fragmented reading or continuous scrolling advertising. The report shows that plaque ads provide the best conversion rate for application promotion, with a maximum of 25% hits and a conversion rate of up to 10%. The Android platform is particularly effective, with the average conversion rate of plaque ads almost twice times that of other forms of advertising. In-spot advertising, comic category can achieve about 8% conversion rate, health and fitness category of app can reach about 5.6% conversion rate.

But, Naveen says, banner ads on InMobi's ad network still work well for promoting non-gaming content on iOS and Android systems. For example, on the iOS platform, sports applications can go to 3.3% conversion rate, Android Platform, tool class application can achieve 3.8% conversion rate.

Don't forget your tablet.

Naveen suggested that in the two big mobile phone platform for advertising optimization, but also need to specifically optimize the size of the tablet computer ads. Ads optimized for tablets tend to provide more than 3 times times the conversion and return on investment, because users spend more time on tablets and consumers tend to consume more on tablets than on mobile phones, he said.

"Developers switch between High-definition banner ads, spot ads, and video ads to make sure they reach the user in the best way possible." "Naveen said.

Start-up companies support entrepreneurial applications

It is worth mentioning that InMobi helps the mobile developer to start a business.

At present, InMobi provides developers with analysis tools and data platforms to help developers promote their application. The former can track the user life cycle analysis, the latter through data analysis, to the developer more targeted promotion recommendations.

Naveen, a returnee in India, worked at McKinsey and founded InMobi Company in 2007 with 25 subsidiaries worldwide. Mobile advertising platform has covered 690 million users.

September 2011, InMobi into the Chinese market, has become China's largest mobile advertising platform. Currently, the Chinese team has 50 employees, half in Beijing and half in Shanghai. Naveen disclosed that next year will develop to 100 people's team, the team is growing with the mobile internet ecology. "Every 9 months, the company changes dramatically and then responds to adjustments." He stressed that the company does not have an IPO plan at the moment.