The Chinese market remains the second largest market for Rovio after the United States

"Angry Birds" game developers Rovio China, general manager Chen Boyi said that although the "Angry Birds" shanzhai products in the Chinese market, but the Chinese market remains the Rovio second largest market after the United States. Rovio, which is trying to transform itself from a mobile gaming company into a global brand and to expand its marketing business in the Chinese market, will launch a series of new products in the Chinese market.

Although Rovio has already launched a series of activities for the Chinese market, such as once released Angry Birds mid-Autumn Festival version, and set up a studio in Shanghai earlier this year, but Chen Boyi said that in the next 18 months, Rovio will launch a series of new games for the Chinese market. Among the new games will be the Olympic version of Angry Birds, which was launched before the London Olympics this year.

In July this year, Rovio will open two retail outlets in Shanghai and Beijing. However, in the next 1.5 hours, Rovio will open hundreds of retail outlets in China, Chen Boyi said. Although the Shanzhai version of "Angry Birds" products in the Chinese market, but Chen Boyi still believe that if Chinese fans have the opportunity to buy the genuine "Angry Birds" products, they will still choose to buy genuine products.

"It will be an educational process that tells users this is a genuine product and that is a cottage product," Chen Boyi said. Genuine products will give users exclusive design, and pirated products will not. A friend in a cottage T-shirt is no longer cool because the user is wearing the latest official design. It's like buying a genuine product with a new outfit for this fall fashion show, and Shanzhai users can only wear last year's clothing. ”

Chen Boyi also said that Rovio China also plans to introduce special checkpoints and other gaming features to users who buy counterfeit products, and that users who buy Shanzhai products cannot experience them.

In addition, Rovio's first China theme park, set up in Shanghai, will open October 1 this year. Chen Boyi said that in the next 1.5, Rovio will also open several theme parks in China.