The common problem of search engine optimization of small and medium enterprise website

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Although the current small and medium-sized enterprises more and more began to focus on site optimization and promotion, but the real enterprise site itself to optimize the rational is very few. This directly causes users to click through the search engine to enter your site, but because the site itself is slow to open or can not find the customer most want to know the information and directly shut down the site. This leads to a large amount of money invested to do the bidding, but the return is almost zero. So the author inspected the current small and medium-sized enterprise network, summed up some of China's current small and medium-sized Enterprise network optimization Easy to make a few common problems.

One: the head and tail information of all pages in the website is almost consistent

So the head and tail information refers to the page title (title), Keywords (keywords) and page description (description), so that the direct result is even if the major search engines included your page, but also not good site rankings, and user experience is also quite bad.

Second: The content of the site and less text

For example, the website product section, at present many enterprise on-line, to the Product detail page Introduction Several is a product picture and then adds very few words to matter. To know the search engine, the picture is just a series of binary numbers, do not know the picture. And the enterprise itself to the product introduction is also a few simple words just. This is to know that directly caused the search engine simply can not from the text of your page to judge keywords, then how will there be good rankings? The author suggested that the management administrator in the introduction of products should be detailed description of the product information in various aspects, not just a few words, and do related products recommended mutual chain.

Third: The homepage is the pure Flash animation

This type of site in the foreign trade industry's website is more common, is generally open the page, there is a cool flash opening animation, 10 seconds after playing a few "into the home page" "Chinese Version" "English Version" button. We all know that the search engine for Flash is simply unrecognized, in other words, search engines to see you like this site without any text information. Imagine, how can search engine possibly include your website?

Four: Web keywords crazy stacking

Some business owners through some of the relevant website optimization promotion training, eager to come back after their own online crazy stacking some of the keywords they take for granted, and then also self-righteous in all the pages of high-density deployment of keywords, feel the more effective keywords. In fact, the document of an article is not what you say is what, but search engine through your article judged. The author proposed the keyword deployment density of 3%-8% good, too much stacking effect can only backfire.

Five: Crazy website customer Service window, user experience degree is poor

We say what is the purpose of the site, do the purpose of the site is nothing more than through the Internet platform, through the corporate website for users to show the content to be displayed, but the prerequisite is that you have to keep users ah. This is a belief in the Web UI of the friends who feel quite deep. But at present, most of the enterprise website opened, will pop up a variety of Web site customer service pop-up ads, the user's first reaction is to turn off. Want to allow users to accept your professional explanation, but also to get users of your products have a certain understanding after it, until the user has a certain understanding of your products will naturally consult you. So I suggest these similar web Site Customer Service window, TQ, advertising and other things, can be placed inside the page, home as far as possible to be clean and tidy, do not give users a bad first impression.

Six: Do not modify the site default management password

Now many small and medium enterprises are looking for outsourcing companies to outsource the company, the site completes and handover completed, has not to modify its default background management account password. If someone through some channel learned that the outsourcing company's usual background management default password, and then come to your site to do a few links or more xx, you do not know where to cry. Of course I believe that everyone is a noble professional ethics, do not do these Shand. Therefore, I strongly suggest that after the handover of the website, we must modify the corresponding management password to avoid unnecessary losses.

VII: no professional promotion specialist

Basically 80% of small and medium-sized enterprises do not have professional website promotion staff, most are invited to some of the cheap promotional staff, they only know that Alibaba and people with the city, such as a large Consumer-to-consumer website posted some posts, but for the site SEO do not understand, so naturally do not have the ideal optimization results.

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