The competitiveness analysis model of the website

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Today, the Internet is more and more form, dazzling, in order to systematically see the characteristics of each site, and assess its competitiveness. We are extraordinary from two core latitude (people and people, people and information) to conduct observation and comparative analysis. The image above is a list of some of the more representative sites in the country, and other sites can be similar plus to compare.

More than two companies, such as Baidu (people and information) and Tencent (people and people), have a higher competitive and commercial value. As you can see, both Baidu and Tencent appear to be consolidating their core areas of competitiveness and challenging each other's fields.

Baidu (search, paste, space), Sina (news, blog, micro-bo), Tianya (community to SNS) based on content (information) platform, to extend the platform to people. Tencent (QQ, portal) and so on is relying on people's platform, to the content platform to do extension. Foreign Twitter actually through the cooperation with Google, but also to the content extension. Sina's recent strategic investment net, it reflects the content and the future integration of the community trend.

The Web sites not reflected in the picture, including E-commerce (Alibaba and Taobao), as well as online games, can also be based on these two latitude analysis. For example, E-commerce Alibaba and Taobao, mainly based on commodity trading information, and gradually launched the Ali, Taobao Lakes and other communication tools and communities, trying to establish a commercial network community. and online games, and happy net are somewhat similar, are built around the game community, but the former more emphasis on the relationship between strangers, the latter more emphasis on the relationship between acquaintances.

And finally, by the way, Wikipedia, Baidu Encyclopedia and Open source software, such as "Lei Feng" type of Web site model, I do not understand why people are willing to offer content, then I understand that the original "sharing" itself for the sharing is valuable, first of all, users are all fields of enthusiasts, through editing and expression, Can systematically organize a field of knowledge (such as Baidu Encyclopedia), it is also possible that the content itself has commercial value (such as the promotion of product introduction, etc.), in addition, when others see the entry, if there are new views and opinions, through the process of editing and communication, the share can gain the value of each other, Even make friends.

And for open source software, and so on, sharing is not only a sense of achievement satisfaction, but also can get all aspects of improvement ideas, improve their professional level in this field. Not only that, through free sharing, you can enhance the software's "brand awareness", and the provider through visibility equals free to do their own advertising, if you need more value-added services, you can achieve profitability. For example, the domestic network community technology provider sing Discuz, as well as Tencent Qualcomm Rtx and so on. Sharing the economics behind the principles, "the future is wet" is not well elaborated, perhaps the above explanation can provide new ideas.