The different endings of five advertising marketing behaviors

Now advertising is increasingly focused on providing consumers with content experiences and how to successfully communicate these experiences to consumers, advertisers also want to seize the opportunity, some people think of it as a digital advertising opportunities for rebirth, some people believe that the future migration to mobile prices will become cheaper, Here is a look at the different advertising marketing behavior in recent years.

1. High acceptance of localized advertising

The name "localized advertising" was first introduced by VC Fred Wilson in September 2011, which means advertisements that are naturally present in the context. Whether you're inserting an application or a content Web site, you want to make the user feel that it's not a specially-inserted ad, such as a sponsored story, sponsored tweets, or a BuzzFeed on a Samsung Galaxy camera sponsored content article: "Places that" ve Probably implies Heard of But Should totally ", because the traditional Visit advertising can not exert force on the move, on the small screen you need to spend more time to get the reader's attention.

2. The rise of advertising based on action

A companion to a localized advertisement, for example, you will not see a sponsored story unless your Facebook friends interact with a brand or share it with. Appssavvy, now a leader in this type of advertising, now has 100 million users on its adtivity platform, claiming it is 10 times times more than traditional banner ads.

3. LBS Marketing Cooling

At the end of 2010 and early 2011, various marketers were rushing to cooperate with Foursquare, but the number of users who signed in 2012 became less and fewer, and Foursquare tried to launch a variety of programs that might attract advertisers, but the novelty had disappeared. Aaron Strout of W20 Group says the marketing is becoming more and more of a accessory, such as when you log on to Google.com on a smartphone, you'll see 5 tags: restaurants, coffee, bars, fast food and nearby, this tool is enough, There is no Foursquare level of play.

4. Group Purchase Cooling

Groupon is the typical representative of group buying, after 2011 years of Madness, IPO, 2012 ushered in a bad hangover, group buying frenzy has calmed down, suppliers also began to consider the long-term value of the deal.

5. Internet Reverse Marketing Popular

When your competitors are constantly encouraging users to tweet, to share, to like, to +1, what are you going to do? You should take the opposite approach by asking your users to leave the social network and do nothing. Diesel used to sell its 1993 YUK shoes, and they asked users to turn off Facebook, Twitter and Instagram for two days, and users had the chance to win shoes. Other examples include McDonald's Dubai and Telia's "One Day offline" promotions on September 28, the Swedish telecoms effort to promote an app during the disabling of the Internet, and the Newcastle Brown Ale Beer app that exposes users ' crappy photos on social media to negative promotions.