The difficult transformation--a glimpse of China's SEO industry

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Opening: The Mysterious frontier Trade zone

Perhaps most people on search engine optimization (SEO) and those who do SEO, have a complex feeling mixed with various contradictory emotions-far and near, both familiar and ignorant, simple and advanced, both curious and repulsive, both revered and dismissive, sometimes even despised, but at the same time with a little envy and jealousy ...

Yes, SEO is full of too much mystery, this field is like an active border trade zone, or a typical of China's urban and rural integration department, chaotic and vibrant. The guys who stay here are smart and sly, and everyone seems to be familiar with the search engines that have incredibly complex rules, and they have the skills to benefit from their own small means.

John Batley, one of the founders of Wired magazine, said in his book, "If it's easier to make money somewhere, or if you can make money by drilling a system, there will be a significant number of mercenaries, crooks and opportunistic people flocking here." "There is no doubt that search engines are such a place.

More and more companies to their own business moved to the Internet, because the search engine on the Internet is the largest flow portal, so most of them rely on search engines for their own online business to bring customers, some have the strength of the company to establish their own SEO department, And most companies because of the lack of understanding of search engines and focus on the core business reasons, can only take the search engine paid to promote the way or seek help from the SEO community, with their experience and skills to make their own in search engine benefits.

Usually, the first few sites in search results can directly gain, so there are some smart people began to delve into the search engine is through what rules to sort, that is, the search engine algorithm, and find some rules to please, but also to find the algorithm to achieve the purpose of the loophole. Searching for algorithmic vulnerabilities to achieve a top-ranked goal is a headache for search engines, because the cheating site is ranked in front of the search engine's user experience is quite bad, so the search engine, especially China's Baidu, the behavior of abhorrence, and even the anger involved in the entire SEO industry.

An example is: There was a company to do SEM service to buy Baidu ranking, in the company's website, after the audit did not pass, Baidu gave the answer is its business suspected of cheating. This example also illustrates, including Baidu itself to China's SEO industry still has a great misunderstanding. And Baidu is not like Google to its own algorithm self-confidence to open up to the point of openness, this also indirectly explains that China's SEO industry after five or six years or still belong to the initial stage. Of course, there are a lot of marketing SEO service sites Use the rhetoric, exaggerated commitment as the main showmanship means, this will make people unconsciously Lenovo to the late-night TV shopping ads, can not generate trust.

Despite such or such problems, there is no denying the fact that the--seo market is a fairly large market, with the increase of Internet enterprises, the commercial value of the market will be like Baidu's income growth in the same year, high speed and robust, and now, The vast majority of Internet companies have not yet released the demand. This is an excellent virgin land to be mined.

Release energy in the market before the SEO itself is undergoing a change, there are many excellent local SEO practitioners are down-to-earth to do the whole industry a valuable thing, they contain this cohabitation of the industry to take the power of Bright Road. To this end, SEM Watch the industry's elite, such as: Le Si shu, guoping, SEO Research Center Moon, Tong, SEO 100,000 Why the husband, the Blue Fir team Wang Ping, Dotmany, Jinan win in the starting point and Hundred Valley SEO training, etc. Hope to record those valuable thoughts and ideas in the process of the new and Old Metamorphosis. Of course, the metamorphosis is also long-term, full of hardships and frustrations, SEM Watch is willing to and all those outstanding industry and organizations together for the future of China's SEO efforts to contribute their own modest strength.

Please pay attention to: Difficult Metamorphosis (II.)

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