The Evolutionary trilogy of SEO: Based on actual combat + data + order transformation

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Do SEO every day to progress, if you do not progress any day must be self-reflection. The earliest time we contact SEO, may be a lot of from the hair outside the chain, update the article began, this time period we are mostly practice, but after practice but do not know why to do so, the purpose is to do, what will be the results. Of course, if we start by learning the theory first and then combining the practice to verify some of the theoretical knowledge, then the knowledge will be well consolidated. Here to talk about the beginning of the evolution we need to do the same thing, here to talk to you about the study after a period of time we SEO in-depth need to do three kinds of state.

The Evolutionary trilogy of SEO

1, based on the summary of actual combat SEO

Combat faction is always our most respected, because the actual combat to our experience is a detour and shortcut collection, to avoid more detours, and try to do seemingly ordinary but also a shortcut operation. A lot of combat, but not good at summary, and will not get rapid progress. For example, many of our friends are passive to sum up, always think to do, and then to sum up the conclusion can be, in fact, this concept is a bit behind people. I will have a lot of ideas when I study seo. I believe you will also have, this time we for a small idea, such as this period of time Baidu for high-quality content to give the weight is relatively high, the link to the rubbish will be severely hit, then for these two points we are still calm to do their own hands of the live, Still have to consider to verify Baidu's this algorithm how fast can see effect, see effect How, believe most do not do so.

Therefore, based on the actual practice of SEO summed up a lot of time is the idea of practical. We can in many more powerful SEO predecessors found such practice summary skills, for example, the teacher in every time there will be a big update in the Forum post summary update after the algorithm changes in which piece, and the wolf rain in order to more accurately understand Baidu for the tolerance of SEO constantly cheat the operation to challenge the limits of Baidu, Li Junsu Teacher is not hesitate for an algorithm to change the new website to verify, there are many predecessors will not enumerate, and if it is you, you will follow their ideas to practice summary?

2, based on the data analysis of the SEO

Data analysis in the previous many people are doing, but did not very clearly put forward, I first contact with such a concept is in the state-level blog, his scientific SEO ideas affect a group of people. Many friends may not have such a concept, there may be some friends have been instilled in such a concept, but do not know how to do data analysis, and do not do data analysis of a bunch of data, and then beautiful is not good.

Data analysis for the requirements of the tool is also very important, good data analysis tools can help us better understand the site's SEO situation, such as many friends will use business-to-business to promote their own product information, but the effect of monitoring is more difficult to control, Because business-to-business is used to do is long tail keyword, and long tail word is to demand in quantity to cause qualitative change, such a large number of information in the statistical ranking effect on the more difficult, and if we can do a tool like this can be a good solution to this problem.

So in the second phase, we need to learn more data analysis skills, be good at digging some of the hidden potential of the data, do not know if you have heard the story of the founder of the sale of the newspaper, the first time he was like a normal person to call to do sales, but the effect is not obvious, later in the pull customers, Soon after noticing a pattern from their conversations and reactions, there are two types of people who will almost certainly want to subscribe to the post: one is just getting married, the other is just moving into a new house. So he aimed at these two types of people do a targeted work, find their contact, and then sell their newspaper, and finally earn 18,000 dollars, and he was only 16 years old, imagine in the process of his analysis of the customer's position is very strong to help him improve sales.

3, based on the transformation of the SEO

In the core competitiveness of SEO, we most of the time to rely on the leading technology, when we have similar technical level, we need to do more for the enterprise before we do not need to do SEO work, Zac in a lot of recent General Assembly will mention SEO need to combine the operation of the thinking, I think this may also be our SEO workers behind the direction of development. Good seo a lot, but the site does not operate many people. I have a friend, their company to find a network operations director, 10 tens of thousands of annual salary recruit one months has not been recruited. I do traditional enterprise station optimization more, in fact, many enterprises are willing to accept E-commerce, but their idea is from the point of view of sales, the purpose is to get more orders, and many network companies do not agree with the idea is that the network companies do a lot of just keyword ranking, And do not targeted the conversion of orders to work, I would like to do SEO friends later on this piece to do more consideration.

The transformation of the order may have a great relationship with the product, but some details of the optimization work can be done, for example, our inquiries for customers, the customer classification, to know which customers call in is bound to be a single (generally this kind of customer is more urgent), what kind of customer is only inquiry, which kind of harassment telephone, When we have organized enough customer database, and then targeted to do the analysis, the next time you can direct some unnecessary calls to screen. Of course, there are many details about the optimization of the order transformation, such as understanding the user's click Chart route on the website, so as to understand some of the customer's intentions. Of course, for this piece I study is not deep, so here is a simple talk about so two points, later found to add to everyone.

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