The experience of the webmaster participating in the promotion of well-known activities

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In the last one months, the small station it bubble Hall participated in three webmaster category of mutual aid promotion activities, the three activities are the 2011 China Internet Webmaster Annual Meeting, 2011 Chongqing Hotline Internet Webmaster Conference, and Baidu Alliance Love "2011 Earth lights up one hour website joint promotion activities." Here the so-called mutual promotion, nothing more than the sacrifice of the station in exchange for the role of advertising participants in the identity of the event, exposure in the active page. Although the station will therefore be a short period of time occupy three ads, but in the long run, such a mutual promotion is very worthwhile to participate in the long term, is the mutual benefit and the situation. What are the benefits of participating in such activities?

First of all, enhance exposure, enhance visibility; If an activity can be launched, its effect is conceivable, hundreds of webmasters may participate in it. Just imagine, in the activity of the page can leave your station keyword or logo, greatly enhance the site's brand awareness and exposure rate. Whether the industry or the media, to enhance the popularity of the site will play some role. In particular, it is worth mentioning that, if the webmaster's own site products and activities of the theme or activities of the participants closely related, it should be more involved as a webmaster. For example, it bubble Hall participation in the two webmaster conference activities, mutual promotion there are very many SEO bloggers and IDC operators, for them, such exposure and display of their product marketing is to bring direct help.

From its own point of view, the site has suddenly increased a non-advertising alliance to promote banners, may also enhance the credibility of the site and authority, but also may become an opportunity to contact advertisers. Therefore, we often find that a lot of traffic in general Web sites, why would prefer to hang some public service ads, station channels to promote advertising, but also for some well-known advertisers free advertising. In fact, the reason is here, because can enhance the visibility of the site, in order to find the next real willing to pay advertisers to prepare. and webmaster participation in mutual promotion may also have such an effect, for you to bring the next real willing to pay advertisers.

Secondly, the weight and PR promotion are very helpful; because the activity or the page is a large number of portal technology media disclosed and reported that the activity of the weight of the page is expected to increase; Moreover, due to a large number of participating in the promotion of the site are PR, from this point of view, this activity page is very PR value, Perhaps the current Activity page PR is 0, but after the next update? According to the previous experience of such activities, most of the activity page, in the next PR update, PR rose very high, PR6, PR7 are very possible. Imagine, just a short period of advertising, in exchange for an upcoming rise to PR7 high weight of the external link, cost-effective? So, just from the external links, such a mutual promotion activities are worthy of webmaster participation.

Third, strengthen interpersonal relationships in the industry, actively promote the cooperation between webmaster; In many of the activities of the site, you will find that there are many with you are the same industry sites or competitors, it is likely that you are through such a mutual promotion activities and understand or know the new well done site. Learning and reference is necessary, and more importantly, through this way, they can understand you, know you, may also contact you, do a friendship link. The author of the station through the above said three activities, found two very high-quality links. So, when you close the door of an ad, God will open a window to the road of cooperation. When you are in it, you are looking at others and others are looking at you, and cooperation may begin.

Of course, for some of the larger sites, may be the advertising position is very tight and hot, for such activities also hold a dismissive view, more is stuffy sound to make money. The author here is not for all the webmaster to say. When the site reaches a certain size, it really does not need to participate, but for the general small and medium sized websites, this opportunity is really very good. Just imagine, for a site of the initial station, an ad may not be a day to profit a few dollars, rather than this, to exchange for the long-term effect of the promotion of mutual benefit.

For the webmaster, in the focus on the content of the site, outside the chain construction and promotion work, but also should be a lot of participation in the industry some well-known activities and discussions. So, if the next A5 launched what activities, as a webmaster should actively participate in, since it is mutual promotion, is certainly mutually beneficial and win-win situation. As a webmaster, more should use an open mind, active participation in the achievement of this activity at the same time, but also very likely to achieve the future of you! This article belongs to it bubble Hall www.3ppt.com stationmaster all, welcome reprint, Reprint please specify the source.