The data analysis of the essential work of SEO optimization did you do it?

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SEO optimization for the site, data analysis in which is quite important, generally speaking, for SEO optimization, we in addition to the thinking of their own brain some of the optimization methods, more often need to observe and combine their own website data, analysis in to develop more reasonable optimization method, Only in this way can more reasonable positioning their own optimization assured, for example, today we have to their own site optimization has not yet reached their ideal effect, then we should strengthen the strength of it, but how do we know whether they have achieved results, the data is undoubtedly the best reference way, And the author in some of the previous articles have mentioned, but are too one-sided, so today I come to specific share with you some experience of data sharing!

(a) site keyword ranking data analysis.

Through these years to do the observation of the station, found that many of the webmaster to explore new ways to upgrade their website keyword ranking, so that its users can better find and enter our site, which is what we usually say SEO optimization purposes. So for us to do SEO optimization site, in addition to optimization, the same need we do not regularly to observe the keyword rankings of their own site changes, and for these circumstances we can use some relevant tools to make inquiries history, and summary, that is, the ranking of data analysis, For this analysis with the sitting, the most accurate method is undoubtedly every session of the keyword ranking check, because in fact, every minute of the search engine has its fluctuations, especially some of the more popular industries, so we can record the summary.

For example: When we look at the keyword ranking of our website today, we are on the third page of the eighth place, again tomorrow when the first in the third page, the day after tomorrow in the query on the fourth page of the first, then we can accurately prove that our optimization is useful, because the keyword ranking will be suddenly high and low, There is also a need to strengthen the optimization approach. So, in our SEO optimization rankings, the first to pay attention to is the keyword ranking data analysis, see our optimization method is really useful.

(b) Website user experience effect analysis.

It is impossible for us to view the user experience of our website from some program software on the network, because there are any tools to count this, and since there is no such tool for statistics, how do we know if our website has a good user experience? So this time we need to use some of our own web site relevance of the data to analyze the summary, and for the user experience this piece is good data, generally the main PV value, we all know that the PV value to prove that the user's website of a favorite degree, usually more like to visit the page more, Indicates that this site has a better user experience. The 2nd word is User access to the depth of the page, for these words in fact, the speed of the Web server is also affecting the experience of one of the key, because only the speed of good content site users will be more in-depth access. As for the 3rd Word is the site of the same, this is actually to verify the site user experience the most direct way. And in fact for SEO optimization, in addition to keyword ranking, more importantly, through optimization to better improve the site's user experience, after all, as the search engine more and more humane, user experience is more and more important.

(iii) Analysis of Web site traffic data.

Through our SEO optimization of its website and SEO after the optimization of the site flow after comparison is the most direct objective to determine the effectiveness of one of the methods, so for optimization, web site traffic data analysis is also an essential part. For example, the author's site, in doing SEO optimization before the flow in 500 IP, but now has reached 3,000 IP, from this can be very intuitive to see that the optimization method is correct, because after all, our SEO optimization is more intuitive purpose is through some means to get traffic for the site. And believe that every webmaster and the author, the same daily use of Webmaster statistics tools to view the relevant data, very natural this becomes our optimization process, along with its natural increase in a process, and is our key words and optimization of a direction indicators. Generally speaking, however, the flow analysis, in fact, is not a daily overall analysis, but the observation period of the flow of comparative analysis, which is relatively more accurate. So we do optimization must not ignore the flow data analysis of the work Oh!

(iv) analysis of competitor sites.

In our own web site data for accurate analysis of the summary, in fact, we only completed the SEO optimization analysis through half just, because in our progress at the same time, the opponent site is also improving, so at this point we should be more to the competitor's site analysis, Look at each other's SEO optimization method is more reasonable and accurate, in the old saying that the word is "known to know that, Fang can win." The same in our SEO optimization work This is also applicable, and today's Internet competition is increasingly fierce state, this is the need for us to pay attention to. The advantage is that we can learn from each other the right way, also avoid us from the opponent's site too far away, but also from the opponent's site analysis to get some of the resources we can use. So what do we usually need to analyze for the competitor site? Here are some general summaries:

1, Site template selection, whether it is conducive to optimization, user experience.

2, the content of the site is original and updated frequency.

3, the title of the article is reasonable.

4, the website internal link setting is reasonable.

5, the Site directory structure is reasonable.

6, website promotion and external chain resources, we can make full use of.

7, links to add.

Generally through the above analysis, we can synchronize the opponent site optimization, you can learn from each other's excellent place!

In fact, for website optimization, more webmaster or more blind, do not know more to sum up experience, so the probability of success is far less than those who experience the webmaster. Of course, in SEO optimization, we still do not worship too much of the pursuit, because it is always just a method, a reference, more time or rely on our own advantages of the site's natural ranking, and the ranking is more than the optimization of the ranking more reliable and stable. So the author also calls on everyone not to SEO optimization think too much of the universal! This article by the game name Net Http://www.name2012.com original share, hope you reprint friends, remember to retain the link and copyright, here to thank you. Well today to share with you here, I will be a lot in this platform to communicate with you, then next time we see.