The impact of personalized search results on SEO

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Personalized search results for everyone to see the results appear to be tailored to their own, that is, you see the search results are not the same as the search results are seen, then why do people see the results are different? If this is the result, what will be the impact of future SEO?

Google optimization people may have heard, some people think that Google stores the user's data, and then according to the user's search history to give search results, so that users can see the content of the manual processing. It has also been said that when Google filters out the search results we should have seen, do we know? If not, it could be a victim of personalized search results.

Some people have said that you can hear all kinds of different sounds on the Internet, see all kinds of information, then you can use a broader mentality to face the content of their own ideas, but this statement is proved to be a "utopian" idea.

The real situation is that the network is just let the people of the same view together, for the people of different views is always a big gap, the network does not let everyone's eyes open, but only the same view of the people have a place to keep warm.

On social media, Weibo, platform on the same point of view with their own information, and constantly press praise, for different opinions, may ignore or leave a few very sour message, who will not be interested to listen to the voice of dissent, even after listening to insist on their own opinions. This, I believe many people will be deeply touched.

Therefore, I guess the search engine may also think so, if you are in a group of people, of course, the search engine will give you this group of information, this is the best search results. For example, when you are opposed to nuclear energy policy, your Web browsing history is to see "against 360 search" content mostly, then in your search results, you will see a lot of "against 360 search" content, the same reason, if you are "in favor of the 360 search", then you will search the results of " In favor of 360 search "content mostly.

Bottom line: The network does not allow people of different views to communicate rationally, the network is only more to let people of the same point of view closely gathered.

If you go to the topic site, you will find that everyone is saying the words, or a description of their respective expressions. Is this the user's own cause? Or is the network mechanism allowing users to become like this? It's really hard to tell. However, Google is through the idea that from the user's historical browsing record to judge, can improve the satisfaction of the search results. To give a simple example: if you want to search "360 search online suspected infringement", but the result is mostly about "360 Search online is good" and so on article content, you will think that this search engine is not professional.

If the most delicious thing in your life circle is stewed meat rice, of course you will be satisfied with the stewed meat meal, but if you know there is more delicious than braised meat meal, you will be satisfied with the braised pork rice? But the problem is, Google has been giving us bacon rice, or stewed pork with eggs, or braised rice with poached egg, In the end, we don't know what else to eat except the gravy, because the food is filtered out by Google.

When you log in to Google, you get Google search results that are different from others, and when you do not log in to Google, just "enable the function based on the search activity to customize the results", or get personalized search results. Even if you do not log in to Google and do not "enable custom results based on the search activity", you Harbin will get a different search result because of temporary data or geographic relationships.

Anyway, there's no such thing as a search engine results page that everyone agrees on, because search results are likely to be personalized results for search engine users.

We often see some keywords inexplicably appear in their own search results first, but we search the keyword from different places, but not first. On the contrary, we often see the page where we think a keyword should be the first of the search results, but traffic statistics tell us that the visiting user entered by clicking on the tenth name of the search results.

In other words, we think that the search results page is often the user (user) see the search results page is different.

Search results personalized to the impact of SEO what is it? is any search results page magnanimous does not make much sense, you have no personalized search results when the standard, but users may not see the majority of the search results are not different, then this standard is still standard?

When the search results page has gradually no standard to say, what to do? Of course, do not evaluate SEO results by auction, or reduce the importance of "evaluating SEO effects with search results".

Written in the last

Whether the trend of personalized search results is correct, we don't know, but search engine users should develop a habit of not relying on a single source, users must access information from a variety of sources, and then filter the information they need, not the task of filtering data to the search engine.

Like most Chinese people using Baidu, we should learn to use Google, use Yahoo, use other different search engines, you will see the consultation you have not seen before, and there is a lot you need.

Perhaps I heard that Baidu will also appear in the search results personalized things may also appear.

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