The influence of geographical location on the future SEO

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Do English site people often encounter such a situation, in different computers search the same keyword ranking sometimes not the same, or even very different, many webmaster friends that may be the search engine database is not synchronized update caused, in fact, is generally geographical positioning in the role.

With the development of search engines, a variety of vertical search results appear more and more obvious, especially Google will return including maps, videos, news and other comprehensive information to users. It also includes, of course, the effects of geolocation to return different search results. Geographical positioning is the search engine based on the location of the user and the location of the keyword itself to return different results. Geographical location is one of the manifestations of personal search. Below will be a brief discussion of several forms of geographical positioning.

The search term includes a place name. This situation is the most intuitive and most common form of expression. For example, search for "Beijing car Rental" and "Shenzhen Car Rental" Two keywords, return the results must be different, although some of the results of the page is the same site, but the user will not see the same.

Second, the search engine own judgment. With the development of the Internet, search engines are more and more intelligent, it will be based on the location of the user and account number of the address and other relevant information to analyze and judge, in the user search keywords, will return to the user location matching results. Beijing user search results will be based on Beijing service providers, Shanghai users will see the main Shanghai. Not only the Chinese search engine, but also the English language.

Third, the search engine version of different results. This is especially the case with Google. Google has a variety of versions, the algorithm and data used must be different, this is the search engine to meet the users around the strategy adopted. So, while searching for the same keyword, the results of different versions returned to the user are not the same.

The above three forms are more common, especially in foreign language websites, but also to understand and pay attention to the search engine geographical positioning effect. Many languages are common, such as English, is the official language of many countries, but people in different countries use the same search engine, search the same keyword results may vary greatly. So the webmaster should first give their own site positioning, must be aware of their target customer base in which country, and then through some details (such as domain name suffix, host IP, page language, local merchant landing) affect their site in the target country (or region) rankings, rather than see their own rankings.

Geo-positioning in the future has been a trend, search engines in order to provide more user-friendly services, it is bound to take into account the geographical location of the impact of user search results. Therefore, as much as possible to understand the search engine, not only to create more opportunities for themselves, but also to more services to users. Only the user gets good service, your website is valuable. Well, this article first came here, but also hope that you give me communication, qq:5899385. This article from the Shenzhen website Construction, the original address: Http://www.zijiren.net, also welcome reprint, reprint, please retain the copyright, thank you!