The influence of website structure adjustment on the number and ranking of search engines

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Another period of time did not come to the home of the webmaster bubble, building industry webmaster Growth Notes Three has not vacated empty to write, in all aspects of the self summary I will add up. Today, mainly from their own experience to introduce the site to adjust to Baidu and Google and other search engine impact.

We do is the construction industry site, for some reason failed to complete the code after the official release, is equal to the operating side according to the actual situation of the site adjustment, I believe that most of the code to operate their own development of the webmaster have such a situation. This is bound to the site's search engine included quantity and quality has a considerable impact, I will be the main manifestation of the problem, how to avoid these problems and how to solve these problems for analysis and description.

1. Page title and description of the modification:

L The problem:

I. Google: The impact is not very large, four days or so will be able to update over.

Ii. Baidu: The direct performance is the site itself when the modified page disappeared in the list, waiting for a break time to return, according to the observation of this page level down right in about two or three weeks.

Iii. SOSO: Very fast update

L Prevention

I. Key words in the early order, but I think that unless there is a certain experience in the industry, otherwise the keyword will not be changed, then it is recommended that beginners early or do moderate competition keyword is better.

L Solutions:

I. Natural recovery bar.

2. Changes to the directory structure.

L The problem:

I. Google: Included in the previous page, and then reported 404 errors, the new path of the page is not included or the weight is very low.

Ii. Baidu: Included in the previous page, and then reported 404 errors, the new path of the page is not included or the weight is very low.

L Prevention

I. The establishment of the site early on the corresponding folder to establish a clear goal, individual situations such as the early use of dynamic pages, in order to increase the amount of collection, the whole station to generate static pages, the proposal also early planning. My station is this reason, in order to maintain the convenience of the static page into the new folder, in the middle of the path and because of the friendliness of the folder to change the path, the result of heavy losses, outweigh the gains.

L Solutions:

I. Permanently redirect the entire contents of the folder, the legendary 301. (here must distinguish 200, 301, 302, 400, 404 the meaning of these jumps)

Ii. then wait for the meditation, what to do, Google 10 days, Baidu time is relatively long.

3. Change of File name

This is not in detail, and the last is similar.

4, Server update server stop.

L The problem:

I. Google: After four days will be able to show, of course, if not you always stop the server, the basic problem.

Ii. Baidu: Bad observation, one months a major update to show that people do not touch the mind.

L Prevention

I. The code update of own website also must have the law, certainly do not update when the reptile comes, let alone the time that the traffic is high to update the code.

Ii. update to focus, do not dorado things on the restart service, human beings, reptiles are tired.

L Solutions:

n do not know how to say that a short time to stop the service does not matter, but the total stop service will inevitably affect extremely bad.

The impact of the number and quality of the site is involved in all aspects of today, I encountered a number of major issues and share with you, but also hope that we can put forward valuable comments, we exchange. But if the server is stable, the content of the site is really valuable to its users, and in the long run, these are not problems. The Internet is an unlimited resource, I hope we can work together to dig.