The internet adds a new career: microblog operations specialist

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A microblog operation commissioner, to "do the design, write a copy, grasp the hot spot, sell Meng, get the current affairs, pull lace; get the content, back to have a comment; to get the watermark, to have the punctuation; obsessed to find content, scratching the scalp to make original, sleepless hair Weibo, midnight brush fans"

The 8084.html ">" Boom has spawned a new career-microblogging operations specialist.

The work of micro-blogging operations Specialist covers: 1. Responsible for the daily content release, update, maintenance and management of the relevant microblog; 2. Responsible for the development of micro-blogging operations strategy, planning micro-blog activities; 3. Collect fan feedback and critical suggestions to understand the needs of fans.

Taking the "Beijing Micro-blog Publishing Hall" as an example, the public opinion monitoring room has summed up the micro-blogging operations Commissioner should have the ability to work including:

First, micro-blog operators need to ensure that the relevant micro-blog information release volume, to grasp the best timing of the bo. Beijing Public Security Bureau of the official micro-blog "Ping An Beijing," the average daily hair bo about 12, on average, each micro-blog about Harvest Comments 26, forward 85. The "Ping An Beijing" microblogging release period spans from 7 o'clock in the morning to 22 o'clock in the evening.

Second, micro-blog operators need to have the appropriate professional knowledge, in order to promptly reply to users questions. In Beijing 12333, the official microblog of the Bureau of Human Resources and social Security, the Weibo commentary has always seen comments about "social Security", "820.html" > Endowment Insurance, "unemployment insurance" and so on.

For example, a netizen asks a question, "I paid 1.5 social security in Beijing, why haven't got Social Security card"? Beijing 12333 "namely reply the suggestion:" The insured personnel may through the Social Security Card Customer Service Hotline ' 96102 ' consultation, or directly to this city any Social Security card service network inquires I "The Social Security card" the business card making and the disbursement situation.

Third, micro-blogging operations specialist needs to have the ability to respond to public emergencies. January 10, 2012 3 o'clock in the morning, "traffic Beijing" issued a micro-blog to remind the public "under the influence of heavy fog, Beijing-Shanghai Expressway, the Jing-Jin Expressway will be closed in all the line." Since then, the release of 16 micro-blog, timely release of the city's highways and traffic routes, reminding the public to travel matters.

Micro-blog operators need to have the ability to plan micro-blogging activities. April 8, Beijing Municipal Government News Office of the official microblogging "Beijing release", the Beijing Municipal Bureau of Landscape and Greening, "the capital greening" and the Beijing Municipal Government News Office director Wang jointly organized the "Voluntary tree planting activities", inviting netizens to go online to participate in tree planting activities. "Beijing released" 3 days in advance of the release of "voluntary tree-planting activities," called the Post, and open the microblogging letters function to accept users of the registration.

Netizens joked that, as a micro-blogging operations Commissioner, "to do a design, write a copy, grasp the hot spot, sell Meng, get the current affairs, pull lace; get the content back to have a comment; to get the watermark, to have the punctuation, obsessed find content, scratching the scalp to make original, sleepless hair Weibo, midnight brush fans. Are you interested in a new career?