The key to the Business-to-consumer Web site is to conquer the long tail and collect the customs

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Now there are more and more consumer sites on the Internet, one part of the development of the wind, with the help of a variety of marketing means, gathered a large number of high-quality customers, but there are some personal webmaster, limited by resources, may encounter some problems, especially in the flow and keyword optimization, in view of this situation, I based on my own shallow experience with you to share the consumer site optimization to break the two mark, hoping to play a role.

As we all know, consumer websites are generally products and pictures mostly, but want to attract more traffic, in a certain advertising budget situation, can only use the keyword flow, especially the long tail word flow to obtain users, and the premise of the long tail word flow is the site has a better collection, therefore, Long tail and the collection of Customs is the basis of the entire site is the core, the bottom began to summarize.

Long tail Closing: combination of Long tail

Consumer products have a lot of attributes, these attributes include size, model, origin, price, material, use, and so on, each attribute can be paired with a different combination, so the property surface is only a product label, but for SEO is a resource, Such a combination can be a combination of tens of thousands of or even hundreds of thousands of of the long tail word, if properly optimized, can effectively improve the long tail flow. My Rubik's Cube blog as a sales cube of the consumer site, now has a combination of nearly tens of thousands of long tail words, but there are many words in succession for the calculation and synthesis.

After the combination of a number of long tail words, just completed the first step, if not reasonable layout and typesetting, then these keywords will not be valuable, and will not bring traffic, so let these words reasonable integration into the site. Integration of the overall principle is to write more different original copy, this is a hard work. For example, the same product, the color is different, then the product title can be two long tail words, corresponding to two URLs, the text of the two URLs as far as possible to write out the difference, so that can be extended to more than N products, but also can introduce a comparison page, such as the Zhongguancun site, such as the comparison page, so you can add a lot of long tail words, Long tail words must be incorporated into the title and use a separate page.

Included off: URL optimization

Many of the Business-to-consumer sites have enough pages, but there is not enough to include, one of the most important factors in addition to the overall weight of the site is not high enough, there is not a standard URL, in general, these sites will involve a lot of functions, such as a variety of sorting, collection, etc., so the URL contains a lot of parameters, This is included in the Nemesis. To improve the collection, you must put the URL to do static, and static than dynamic weight high, easier to get good rankings, my Rubik's Cube blog is very attention to this point, the site all the path is static, included has been good.

Do well within the chain. Within the chain, for a slightly larger class of the consumer site, the importance of self-evident, due to too many pages, so there is not enough internal chain to transfer weight can be said to be a mistake. Spiders come to your site, will follow the chain has been crawling, there is no reasonable inside the chain, spiders will not be guided, then it is possible to crawl away, for us is absolutely loss, so the product page is like the usual article page, as far as possible to do within the chain, Channel page, home page should be done on the pages of links, at the same time, page on the note, Try to reduce the number of clicks, if more than 3 clicks to reach the final page, then you should learn to adjust.

Here, the long tail and included two aspects of the basic summed up, only their own point of view, hope that through these aspects to help some of the owners of the class, for the site has more included and traffic. Well, this article to here, by the Rubik's Cube blog (http://www.mfblog.org) to provide, everyone if there are comments also welcome and I exchange, reprint please keep the link, thank you!