The marketing law of "Old boy, Dragon over River"

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Wen/grace

I do not remember the year in which the "Old boy" micro-film, do not remember the song in the ear for many years. Today to see this because of "small apple" and the domestic film, no urine point, is this year so far seen the best domestic film, not one. I wanted to write something, so now I'm sitting in front of the computer trying to write something.

PS: No spoilers

The little Apple of the Divine Comedy

In fact, "Little Apple" in the whole film only once, however, as the focus of the film to warm up the link, as early as a few weeks ago began to hover in our ears, see this line of words involuntarily humming up, all ages, and is quietly conquer the square dance camp, replacing the most dazzling national wind around the corner.

From a light product to promote a heavy product, have to say in the film industry big hit money advertising marketing Now, this is a bunker entry point.

What is social marketing? At least what I see in this movie is:

Pervasive manufacturing so that everyone can play the point of entry;

The All-pervasive guide everyone in various platforms show their own fun results.

I saw a lot of "small apple" for the background music of the various types of video, there is the integration of social rocking dance, but also to do the calf as a gun parody background music.

(If you don't know these two, that's just to say that you're too insensitive to social marketing.)

What exactly is called grounding gas?

We've been bombed round and round by the terminology coined by the silk economy and experiential marketing.

Put the sex to the table, talk about you like what posture, not called no moral integrity, that is low force;

Gaofu claiming to be a dick Silk is humble, really dick Silk also put their own self-destructive, that is called loser;

How to call grounding gas?

With the halo of Gaofu, bent down to install cock silk.

The great thing about this movie is that it's a very interesting story with a relaxed and nonsensical narrative.

The result is a blind eye, the real return to life, not to please the audience or have to sublimate the theme, make a happy ending.

What is feelings?

Lao Luo's press conference after the fire, the all over the word in the mood. Most people are like a person who has never been married before and who has never loved to talk about feelings like love.

If you have no faith in your heart (don't tell me your faith is money, money is just a bonus we do when we do something we want to do).

The old boy very accurate pointed to human nature, grasped the dream, youth such key resonance, the target crowd is these have been in the society for several years of the backbone, there is consumption capacity, but also the Internet main force group.

I think there must be packaging or speculation behind it, but if a product does not have its own unique characteristics, then good packaging and marketing will not help.

Chopsticks brothers in their own real things to speak, but a little exaggeration to deduce their own story.

Feelings, perhaps is to make things meaningful. Do not put the rules of the concluding language, tell you a story, you feel.

The original "Low" and small fresh can really coexist!

Now people pay attention to force lattice, and the general network of the Divine Comedy will be classified as a force too low category. But as the ultimate love will be born hate, 2B to the extreme has become the same, such as now we a group of arts and Youth will sing in the KTV in the most dazzling national wind is not to appreciate the level of the bottom line of performance, "Little Apple" in many of the Divine Comedy in the bottom rebound successful wash white become a national entertainment, how to do? My hen, ask for guidance.

See the movie, you will find that the elements of this movie really much, cock silk style of the loser, the United States large-type shootout, the sense of comedy, the goddess haunt the eye, a dilapidated old courtyard, lighting gorgeous big stage, as well as from low to pop to the top of the music transition, really no urine point.

As a "literary youth" in daily Life, the last song they sang on the roof really touched me.

I've never been to New York.

Never been to Hawaii.

Never wore a cowboy suit to rain in San Francisco.

I've never been to New York.

I want to feel the air of freedom

I want to break free and release myself

Although the song is based on "Ich War noch niemals in New York", it is even the lyrics. But if they do not sing in Chinese, maybe I will never notice such beautiful lyrics.

About the theme song "Fierce Dragon over the river", feel that the code, probably will become a red KTV to become an inspirational song bar.

"Old boy" has become a brand

About the market or marketing, my personal concern is not the channel is not the media is not social media, love "brand."

"Brand" is a particularly interesting area, to refine the brand concept, packaging them, and then form a lot of brand ideas to pass the scene through multiple brand contacts to spread, it is a need for patience and determination of the process, very interesting.

From the "Old boy" micro-film, to this big movie, from the Chopsticks brothers struggle process, "old boy" brand has been recognized by everyone-for the dream effort.

They do not shout slogans everywhere "We have to work for the Dream", but through a vivid story, through their own words and deeds to tell the "work for the Dream" story.

How does a brand form? Repeat again and again, guide and influence others, when one day we think of this brand, we instinctively reflect a certain trait, it becomes.

In fact, a lot of people, rather than spend time looking for someone to explore how to do the brand, it is better to try to think of themselves as a brand to do look, experience once you know.

Of course, you have to be very clear about what you want.

Supernumerary--about the law of Attraction

A few years ago the first contact with the Law of attraction through the "Meet the unknown himself," the book, then went to the "secret", and now often people ask me, what is the most influential book to me?

One is "The secret", the other is "the tool"

Of course, the timing of the reading and the state of the day determine how much of the impact these ideas will have on them.

I believe in the law of Attraction, and the power of the whole universe will help you when you desperately want something. But definitely not sitting on the roof to do a practice meditation.

These things in psychology are guiding us to break through our mental defenses and find a reason to convince ourselves.

such as the Law of Attraction, when you really want a thing, you will do everything you can to get TA, even unscrupulous, if one day did not get give up, it is no longer want. So it is the power of the universe to help you, or your own initiative in helping themselves, I prefer the latter.

The tool teaches us to break through our comfort zone and seek a broader space for greater happiness. From Nanjing to Beijing, it is no doubt that they have thrown themselves from an easy and carefree comfort zone into an unknown world. Perhaps when the area is also in the process of comfort, it will begin to seek the next greater space to toss, or from this level, not feel embarrassed.

Some people have been challenging themselves for a lifetime, breaking through the comfort zone, such as Kingkian. When you take the challenge as a pleasure, it is good to have a dream, and if the challenge is to be a task or to win some kind of glory, it will only put you into bad mood and emotion, will not be happy.

Nothing is more important than happiness.

Conclusion-This may not be a film review