The network buys the hot to drive the new wave of SEO: Talent gap is becoming prominent

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Although the stores and factories in an industrial district in Guangzhou are clearly engraved with the traces of the 2008 financial tsunami, in the October 2010, in the same neighbourhood, the logistics companies that used to transport the factories have rented a vacant plant. "Our company can survive, develop, thanks to network E-commerce, you see, here are all over the hair, but also transported to all corners of the city bags, they almost all from the online order." One of the old stevedores, while wiping his sweat, said with amusement.

In addition to the sale of the car because of tax cuts, online shopping is also China's new bright spot after the financial tsunami, following the creation of a record of 253 billion yuan in 2009, 2010, this data will reach 500 billion yuan level. And in December, a whole-station promotional activities, China's business leader--Taobao has achieved an hourly turnover of more than billion goals. "Online shopping in a major change in the traditional business model at the same time, the emerging industry chain is also sprouting." "said Lo Jiaqing, chief economic analyst at the SEO information dissemination network.

SEO: The promotion of shopping shops online sharp weapon

Compared with the traditional business model, network shopping to save the physical stores of human resources, water, electricity and depreciation and tax burden, they can achieve the goal of small profits but quick turnover through lower prices, and the extensive network of extensibility, but also to enable shop operators to stay at home with consumers around the world to contact, which makes business out of the geographical constraints, Thus obtaining a great benefit side. And for a long time, China's very high macro-tax and unreasonable management system is to make shop prices and substantial price of the substantial gap, so as to objectively promote the development of the cause of online shopping.

According to statistics, only one group purchase site, as of the end of August 2010, the domestic number of enterprises to take shape in the network group purchase has reached 1215. It has not yet included 256 group purchase sites that have not been opened or closed, and small group buying sites that have just started or are rarely opened. And to Taobao, Jingdong Mall and other network platform, daily new shop also near million home. In the 6 months only 2010 years ago, the proportion of net consumers to total net users expanded from 28% to more than 33%. At the same time, a variety of matching career is also in the ascendant, such as shop decorators, clothing Madou, fashion buying hands.

In view of the increasing number of enterprises and individuals to participate in the Internet products and services transactions, more than 60 million of the network between the competition is increasingly fierce, in order to promote, everyone show odd strokes. In addition to the traditional forum, podcast paste products catalog, advertising words, in the Chat software group posted ads are not uncommon, and the rich and rich are extravagantly, in the major portal site Flash banners and even window, using Search engine optimization keyword search results, also not accounted for a minority.

According to our research, network advertising strengths, and through search engine optimization, that is, SEO has a small investment, the characteristics of large profits, very suitable for small and medium-sized enterprises to establish network reputation, attract unfamiliar customers. Pengxiaodong, an analyst at SEO Information media, said, "and in the actual survey, quite a few of the web shop has realized this, and began to improve its products in search engine related keywords search results, and achieved outstanding results." ”

Talent Gap: SEO training needs to be strengthened

Although the rise of online shopping led to the Chinese local SEO into a new round of rapid expansion phase, but as with other related areas, SEO talent gap has become very obvious. "To know, the current Chinese do seo people are still relatively limited, and in specific projects, a site needs months or even years to maintain its Hard-won keyword rankings, which require the hands of 70 million network operators corresponding to the most conservative 1% conversion rate to calculate, One year there are 700,000 of web operators ready or doing SEO work, with a project corresponding to 1 people's very high efficiency to calculate, at least 700,000 people engaged in the industry, and the actual needs of more than this, therefore, in this sense, the next decade SEO talent Gap will expand rapidly. Peng wrote in a report.

In addition to the number of gaps, some of China's SEO technology and Realm is also worrying: many people in the industry still stay in the "hit ranked" stage, through simple piling, inductive links and other gray means of upgrading the site rankings. What's more, even at the temptation to throw the words of the "hydrangea" to invite customers "into the urn", polluting the network environment at the same time also tarnished the reputation of the industry. From this point of view, China's SEO industry is in dire need of fresh blood has become a matter of urgency.

Fortunately, some of the foresight of the SEO industry has begun the training activities of the Forces nouvelles, "as a long-term and actual combat closely linked team, we use QQ, mail and PPT, with the trainees hands-on activities of the project, so many students leave our team, can also become the industry or other enterprises network proficient, promotion experts. At present, we are ready to expand the scale, and gradually introduce the open school model, every week to design a set of free courses, the dissemination of search engine dynamics, in order to attract more students, for China's SEO cause a meager power. "Guangzhou ju Hai Information Dissemination Co., Ltd. Li Guolin said.

Article from the SEO Information dissemination Network (http://www.seorv.com/n-1618.html), reproduced please specify the source and add links.