The network promotion marketing becomes the new direction of the electronic commerce development

2010 China online shopping market 498 billion yuan

GfK, a leading global consumer goods market Research Group, recently published a survey of China's 2010 online shopping market, pointing out that China's online market reached 498 billion yuan last year, a 96% increase from 2009. In recent years, the online shopping market almost every year to double the speed of growth, it is expected that such a high growth rate will continue, but given the base has been large, 2011 domestic net shopping market can increase about 80%.

Relevant data show that as of December 2010, the scale of Chinese internet users has reached 457 million, the Internet penetration rate has been further upgraded to 34.3%, China's online shopping users have reached 161 million, annual growth of 48.6%. Many traditional production and retail enterprises to enter the online shopping market, so that the consumer market growth particularly fast. And the net buys the crowd also no longer limited to formerly consumes the weaker student, more has the consumption ability the white-collar and the social core layer joins. Compared to general merchandise, household appliances, the concentration of online shopping is very high, because in addition to the price sensitive, netizens pay more attention to business reputation, strength, product quality and after-sales service, so the current home grid purchase 80% of the market share by the industry's top 5 divided. The top 5 for Jingdong Mall, Suning easy to buy, new eggs, excellent, when.

The prospect of China's e-commerce development is limitless

Under the influence of the global informatization trend, as the leading industry in the 21st century, it directly promoted the emergence and development of e-commerce, with the continuous improvement and improvement of e-commerce, in the economic globalization and the rapid development of information technology, China also began to upgrade the world's information technologies and the adjustment of the structure of IT industry , this creates the condition for the development of the electronic commerce, the electronic commerce is a new thing, it has the broad development foreground to the national economy growth, enhances the enterprise and even the national competitiveness.

In the 21st century, China's Internet promoted the social and economic development, the internet accelerated to the traditional industry in the economic field, the industrial boundary became more and more mixed, the new business model and service economy accelerated, and the newly developed mode was derived. The internet plays a more and more important role in promoting the adjustment of economic structure and changing the mode of economic development, and it has a profound influence on all aspects of social life. Baidu, Tencent, Alibaba presents the trend of "pillars", but with the development of the Internet, the giant model of the Internet environment is still difficult to break through the bottleneck. If the website's directivity is not clear, the characteristic of singleness still lets the user can't feel the convenience of the information age. Based on this, a holographic fusion of the Internet industry is ready, however, because the Internet industry is difficult to predict the Shing of many internet industry, in the development of E-commerce in the next 10 years, the search engine and business-to-business E-commerce model is likely to represent the development direction of E-commerce in China.

Over the past two years, China's E-commerce has shown great development and change, such as the 09 China's business-to-business sales growth rate of up to 200%,b2b E-commerce will be more and more people's choice, this is beyond doubt. In the process of China's development, the degree of industrialization has greatly increased, e-commerce, such as Alibaba to serve the enterprise's E-commerce can not meet the needs of enterprises, this is one; second, because of Alibaba's good faith and other high cost is not suitable for some small and medium-sized enterprises. This stage will last for a long time in China. E-commerce is endless, but more is the business of Consumer-to-consumer mode, and in order to change the difference of this kind of electronic commerce, there are some excellent e-commerce industry in China. It has promoted the development of Chinese e-commerce to a convenient and inexpensive mode. This is an inevitable trend of e-commerce development in China, the industry analysis, the key word fixed ranking service is likely to replace the position of the bidding rankings, compared to the competitive ranking, keyword fixed ranking has irreplaceable advantages. At present, the disadvantage of bidding rankings is highlighted, once the enterprise does not pay the cost will disappear immediately, can not reach the expected effect of the business, mutual competition leads to high marketing costs. The keyword fixed ranking is a search ranking service for fixed words, which enables enterprises to quickly obtain corresponding target resources. This dual advantage of price and effect must represent China's business-to-business development model.

Ma Yun 99 with its unique written courage and strategy, making Alibaba "Kingo Tiema, gas swallow miles like tigers." If you become the leader in E-commerce, you must have a core advantage, 10 years ago, the position of Alibaba, today's e-commerce industry continues to introduce new e-commerce, convenient, economic development direction is absolutely the lifeblood of E-commerce! Network competition is not only based on network enterprises, in this network competition world, The development of the network economy has broken the regional restriction, this means that the globalization of competition is an inevitable trend of development, we should see, whether the domestic network industry competition, or competition with overseas competitors, all need their own characteristics of competitiveness, leading to the internet era of intensive and efficient development.

The internet industry does not have a real winner, Yahoo model-venture capital plus online advertising has been questioned by the industry and the stock market hit, the three major portals such as Sina, Sohu, NetEase seems to be facing the same doom. What is the potential of internet development? Is it a market prospect or a business approach? Market prospects and operating mode can only be said to be the necessary factors, and the decisive factor is: Customer profit point! Adapt to the social trend of the site springing up the general rapid development, such as the development of less than a year in the search for a short period of time, the daily average IP has been 20W,PV million, The most important thing to measure the development of any new thing is to see whether it can really bring convenience and benefit to the public, and the mutual integration of service consciousness and technology can make an industry truly integrated into the heart. In the course of development, may be any innovation in the Internet industry may be challenged outside, but dedicated to a good prospects for the industry to adhere to and bring benefits to customers is the Internet industry should have the basic spirit.

At present, the domestic internet giants wolf ring, more and more search engines are being cut by the Baidu engine market monopoly, Dcci Internet Data Center director Yanping in Sina Weibo, said: "People search has been on the road, the national search outcrop, sogou out of Sohu, search quietly exerting force, Google reopened ..." The Battle of the internet era is rife with smoke. Information age, innovation to win, but the interests of customers as a fundamental, China's e-commerce, Internet industry can have a healthy development.