The president again put provocative remarks called EA's studio suffocating

More Play Network (compiler/wendy) dynamic depending on the president Bobby Kotick seems to have been idle recently, around Big put Hao Yan.　　First of all, the studio Bungie's "Halo" series had no choice but to move, and then, in an interview with the industry magazine Edge Magazine, said that the ownership of the studio was the key to the success of the game release, and EA was unaware of it.　　Bobby Kotick, Blizzard president, believes that the success of the game's publishers is to allow studios to retain ownership and individuality, rather than building in-house studios like EA, in an exclusive interview where Kotick said EA had difficulty recruiting the best talent due to its less attractive working environment. "The core principles of our business and EA are quite the opposite," Kotick said. "EA will buy a game developer and turn it into ' ea Florida ', ' EA Vancouver ', ' ea New Jersey ' and so on, and we always say we like a game developers because they have their own culture, have an independent vision, which is the reason for their success, we do not ' move to see xx ', we have Treyarch studio, Infinity Ward Studio, Sledgehammer Studio. "For me, this is the undisputed principle of establishing a distribution company, the studio's original creator still runs the studio, and the only thing we do is create a support system to help them become more successful, and in my opinion if you do well enough you can have the hardest thing in the industry Intellectual。 "When asked if it would lead to additional risk for the studio to have autonomy, Kotick said it was no risk to move to a trust studio." He explained: "In fact, the head of our studio is very serious and responsible." They want to do great games, and I think one of the big advantages of our company is that we never have the pressure to "have to roll out a game in a quarter", and no studio will tell you that ' action is forcing us to launch a game '. "We are working with responsible people, they are creative, they want to create great games, we have sound incentives instead of saying ' Hey, you have to do a game development in Thursday '." "Although EA is changing to a moving vision, but Kotick thinks it's not easy:" You can't go from a floor wax and decide to be a first-rate dessert, it's not going to work, it's your DNA that's working, EA's DNA isn't like that, he doesn't know how to do it, their corporate culture has formed. " It may be successful in the end, but it will take a long time and the most difficult challenge is that great people don't want to work in that environment. "Perhaps you have no other choice, and you will consider working there, they also have a good studio, the team that created" crazy rugby "is very good, have the ability to manage, capture, maintain talent, but we have the opportunity to recruit people from EA, this is the challenge of EA, it is the challenges of his employees to share a stake is meaningless, Until the transition succeeds and the passion returns to the company, it will be able to recruit people with real talent. "(Edit/Ming)