The promotion of independent Mall website and the conversion rate of traffic

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network pushing hands for the Independent mall site, the equivalent of fighting in front of the machine gun, in the network marketing battlefield plays a vital role! Mall promotion staff face not only to do the SEO work well, more important and more difficult thing is: improve the conversion rate of traffic! Because our mall is sales-oriented, So like buying window ads, sending spam and other errors in the network to promote the Web site in the short term to get a large flow, but our sales performance has been stagnant. Mall site The most critical sales link is always unable to open, the result of the burning of money is finally a bubble! So independent mall website blindly promotion is no effect, over time will make the promotion personnel lose confidence, I 4 years, has been engaged in the brand website Mall marketing work, longitudinal across software, clothing, health products, Automotive GPS and other industries. The following is a brief discussion of the Independent mall to promote experience and improve the rate of conversion to pay attention to several points:

1th: Do a good job on the website keyword analysis, analysis which keywords will produce the key words of consumption, some stationmaster will rely on Baidu Index, do index high keyword, but Baidu index is to consider search quantity and exposure rate, not index high word search quantity is very big, Therefore, the selection of the industry's most appropriate keyword is our mall to promote a critical step, as long as the direction of the right, success in front of!

2nd: Creative Search engine advertising, Baidu ranked on the mall also has a very important role, pay is really very strong, a good creative display, with search engine bidding ranking effect is very good! In addition, the use of Baidu Advertising Alliance precision site advertising, but also to increase the number of shopping malls, enhance the image of the mall, Promote sales to play a big role.

3rd: The external image of the website of the mall, a festive, reasonable layout, the color of the mall station can give customers a bright feeling, the site's practicality and ease of operation will enable users to browse the site at the same time the impulse to create shopping.

4th: Choose a safe payment platform and service qualification display, when the customer generated a shopping impulse, then the idea is that this site shopping is safe? Is the website dealer's qualification legal? At this time we need to choose a good payment platform, such as Alipay, Tenpay, and dealer qualifications, Put these to the site prominent position, tell the customer our payment method is safe, the qualification is regular, here can rest assured consumption, dispel customer's doubt.

5th: We want to provide a wealth of product information and a complete product introduction, according to the survey shows that rich product information, high-quality product pictures and product introduction, can effectively promote the purchase behavior of customers, if coupled with the appropriate video product introduction, mall sales will soar!

6th: Make full use of good customer message board, to achieve true credibility, in the display of products at the same time, let customers see our customer evaluation, customer shopping experience, etc., can effectively increase the persuasive products and services, enhance the confidence of users to buy.

7th: Do a return visit to the old customers work, SMS return visit, Mail return visit, and so on, must do a good job after sales tracking, these customers will bring you a very accurate consumer customers, so do not buy things will no matter the others.

Summary: Mall promotion In fact, there is no secret secrets, as long as we pay attention to the above several key points, from the customer's mentality, to do a good job inside the site optimization, pay attention to the user site experience, maintenance of good old customers and potential customer relations, can greatly improve the flow rate of conversion, mall sales will be climbing! You can refer to my Mall station: http://shop.zenlane.com My qq:286024569 can discuss the mall optimization skills together.