Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
website launched, soon with high visibility, and then become a brand, is a lot of urban sites want to achieve, a launch has a high visibility is unrealistic, but a period of time, this may not be difficult to achieve, and do not need too much capital investment, don't forget, you as a city site, You also have a lot of ready-made resources, such as: Build station system, advertising position.
It is no use
to be impatient for haste or waiting, and it needs to be realized step-by-step in scientific way.
first, the problem should be clear before the promotion
1, clear your site positioning
Tip: Regional portal
2, clear the target users of the website: Who (Enterprise) should be your site visitors?
Tip: Local people (major groups), outsiders,
3, what will visitors leave on your website?
tips: Supply and demand information, messages, flea markets and other open interactive channels.
4, what does your website want visitors to get?
Tip: Different target users want different services or content.
5, what does your website have to do to make visitors come again?
tips: Content, services, or interactive channels or interactive activities
6, what on your website will make visitors stay?
tips: Content, services, or interactive channels or interactive activities
Second, content/service is the foundation of website Promotion
Visitors to the
site are no more than the first visit and the people who visit again, and we believe that it is not too difficult to get people to visit your site, the problem is: let these people visit your website again.
1, for the first time to visit
A, the most popular way for netizens to discover new websites---search engine
within half a month of the opening of the website, the Web site login to the most commonly used search engines such as: Baidu, Google, Sohu, a search and so on, and the city site in the development of the search engine related standards have been designed, netizens search such as input and site content related to search keywords, will be ranked in front of the search results.
B, netizens discover the second way of new website---website link
your site is officially operational, links can be reached directly to your site.
C, Netizen discovers new website The third big Way--friend introduces
for City/county-level city sites, regional portal site is less, do a very good site is hard to find, if your site is good, the dissemination will be very fast. Therefore, the city partners do not worry about the site to promote the matter, their own site to become the best local site is the real concern.
D, use of links
is mainly the exchange of links with the local site, the better your site, the number of exchange links and quality will be higher.
E, the use of Internet cafes recommend
Use the home page of the Internet cafes recommended columns and advertising and Web site generation system, access to Internet cafes to support the Internet Café machine set up the city's homepage, using Internet cafes as propaganda window.
F, advertising exchange
Advertising, web site generation, can be used to exchange publicity, but also exchange some prizes, to be used for the site to do the award-winning activities.
2, adhere to users, so that users often visit
want to stick the user, let it often come, even set as the homepage of the computer, * what?
A, nice interface or rich, unique content?
Beautiful interface is someone else on the site has a good first impression of the key, very important, and for the portal, the content is the top priority, standing in the perspective of netizens, useful, fresh information and services is the fundamental.
for the interface, the digital information port design principles are: their own as little as possible to use the picture, so that the customer's advertising content highlighted. This is an excellent gateway design strategy, advertising pictures put on the natural will be beautiful up, in addition, we are constantly revision, upgrade, optimization, and strive to make the interface optimization.
as a regional gateway, providing more, more timely, richer localized content is the key to highlighting its features and positioning, so content, content, or localized content is the most important.
content to be updated frequently, content to localize
localized, rich, fresh content, this may be other national well-known sites can not compete with you the key. It's easy to get information on the Web, and your site is unique to your localized content, making it more appealing to target users.
Interactive content in the early days to give priority to support
visitors want to have interactive content, they don't want to just look, also want to move, add something on your website. Therefore, the interactive content must first make a appearance, even if the "false prosperity", the visitors will also play a guiding role, so that the real prosperity, after this, visitors become this part of the update, the content of course, fresh, rich and unique.
Digital port will place the increase of interactive columns in an important position.
B, website speed problem
Digital port Development also fully considered the speed of the program performance, with the client's advanced server should be combined with the quality of the upgrade. Customers should also deal with the size of the site, a small picture can be controlled within a few k, but there are 40 or 50 k, affecting the speed of the site.
C, the organization of Interactive/award-winning activities
continued to engage in some "interesting small survey, small test", please corporate title sponsorship small prizes (prizes need not be expensive, as long as the visitors useful on the line), visitors will often come to see the results, but also introduce friends.
To sum up, the promotion of the site does not have to spend a lot of money, a lot of strength, there are ideas, steps to operate, down-to-earth good website content and service is the foundation of the promotion, this is very important.
Three, the formation of the brand
brand Formation is not an overnight, not a certain basis, not through a period of effort, the formation of a brand is impossible, and after a period of preheating, the site has a reputation for things, this time to consider a brand, but also has a brand conditions.
A, the use of Web site generation system and related departments to engage in a number of projects, to obtain government support, such as:
government Internet Engineering, Internet Engineering, educational network engineering
Hospital Internet Engineering, corporate Internet Engineering, Digital city construction and other
B, engage in some network activities
such as: XX Digital camera cup "Baby Show" network competition
XX Cup "city image Miss" online voting
XX Cup "city Meimei" online voting
XX Cup "Web production" competition
XX Cup "network knowledge" competition and so on
C, participate in some activities
some activities organized by other units, can set up activities of the website, participate in the activities, enhance the brand image.
Four, the website launches and the promotion time arranges
1, website construction
time: Half a month
Goal: Enrich the home page, so that the content no blank.
2, the promotion of early
time: 2.5 months
Target:
A, business development on the formal;
B, interactive column popular;
C, website content update daily;
D, in the local small famous;
3, rapid development period
A, engage in some award-winning activities;
B, and strive to cooperate with the Government, to engage in some projects;
C, combined with the actual situation, to carry out promotional activities and business activities.
