The relationship between the construction of external links and website optimization

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A website to bring considerable traffic and visibility, the most direct way is to let users like the content of this site. Similarly, for search engines, we also have to follow this view, the search engine is the combination of artificial intelligence, it imitates the people's thinking operation, and the thinking of the design of a strong intelligent logic (rules).

We illustrate the relationship between external construction and website optimization, using Baidu search "Kunming website construction" to get related results of about 2,840,000, which in the site keyword density is neutral low, although there is competition but not very difficult to optimize.

In the result we resent is Baidu promotion unexpectedly occupy the result almost entire homepage, I counted, the text to promote the connection on the 8, while the sidebar also has a bunch of promotion, so that the search for users is a violation of rights, and this can not be avoided, so to allow search users to find his real favorite site construction team, This is a very vague statement.

Many site optimization personnel on the Site keyword rankings, the choice of the principle of priority, or the external link with the content of the site in succession. Also the network can not say that this is wrong or right approach, because we have a basic understanding of not talking.

Definition of a foreign company

The chain refers to the links from other websites to their own websites. Importing links is a very important process for Web site optimization. The quality of the import link directly determines the weight of our site in the search engine.

The description of the content construction and user experience should have a positive effect, but in more than 90% of the case, the concept once to those who will be the first position of the optimizer in the hands of all good and positive statements are sour.

What is the relationship between foreign company and website optimization?

We think that the external company should be a part of the user experience, this should face and actively reflected in the site users, the correct relationship order should be: The site keyword → site content → production of external links. In this order, the product should be completed by the user in the case of 80%, not the result of our artificial operation.

Continue with the example just now.

In the search results of website construction in Kunming, we skip the promotion connection, because we all know that the promotion connection is not those that are valuable, the connection we are looking for. In all of the results, we had a data analysis of the top 20, and the analysis was definitely not going to be released. This is internal information, we describe it in words. In this keyword competition site, almost all to the site optimization, rarely to the principle of content optimization to build the site, the content of the site is like this:

Content completely unprincipled

Almost all pseudo principles

It's original content, but it's a bad edit.

No relevance to original content, or no value

Has original content, also has the false original, has the certain edition and the value

90% of the site are the top four, and can win fifth of this evaluation should be only 5% less than, the editor is not professional attention to work attitude is unable to complete the task of "Wen" can not be too soft. The construction of the website content needs to complete with a good mentality "a good website originates from a good mentality".

Let's take a closer look at the outer links in the results, will find a part of the Web site is very many, too much to believe, so we point to see the related external results page, but greatly surprised, those who are Baidu as an external connection, and his site is almost completely irrelevant, even Baidu put with www, domain name, com such a word connection is counted as his external company, this is a mistake of Baidu, but has always existed, as the analysis of useful data, we ignore this point.

There have been a few sites that have had this change, and he was in the top 20 a week ago, but it came in 8th in a week, and that's a huge improvement. In a careful survey, because during this week, they have a high quality of the outside company, is a more popular information site, This site and Kunming site construction of the word almost no relationship, but they have succeeded in the content, as to how to let the small series through and retain complete information, I believe everyone knows. Only a simple page, words not more than 150, the correlation is extremely low or not, the external platform is a very popular weight station, yes, from these data, perhaps you can find something.

Final summary

Foreign company is very important, it represents whether your site's own content is liked by users, but also represents your site will have the opportunity to give more users access. The rules are not stable, but when you have a good attitude, you can almost do not have to manage its rules change or not, do a good job, you will get a satisfactory result.

Reprint must be noted from the home network, the original link: http://www.oooceo.com/industry/content-priority/