The rising consumption potential of Switzerland tables pointing to "China time"

It must be admitted that 2011 is still a bumper year for the Swiss watchmaking industry. Although the euro-debt crisis has clouded the European continent, Swiss watch profit margins and sales prices were negatively affected by the strength of the Swiss franc in 2011, but thanks to strong market demand, Swiss watches are booming in global outlets, especially in markets with large sales potential and little impact on exchange rate changes, Thus increasing the total sales of Swiss watches.　　Is in the booming period of greater China, but also become the major watch brands unanimously recognized the main consumer market. Although the Chinese market in recent years has been partly influenced by the international environment, the firm's determination to make a high-profile foray into the Chinese market has been strengthened by a relatively stronger risk-resistance and a rather robust spending power. As the official spokesman for the Basel watch and jewellery show said during the exhibition this year: "China is already the first important market for Swiss watches in the world-none of which is absolutely the first bernardkeler."　　"The current Basel exhibition, which seems to be no longer just a European event, has become a major consensus among the media," he said in an overall review of this year's Basel watch and jewellery show. This is also true, and many times in the past we have seen more of Swiss watchmaking, Antwerp's diamond dealers, luxury operators in France and Italy and buyers in the United States. Now, there are more and more Chinese faces in various groups and camps, and many European watches and jewelers feel that whoever can seize the Chinese buyers will open the door to wealth.　　In addition, from the details of this exhibition, it is also clear that traditional Swiss manufacturing to the Chinese market, in addition to the opening of the official website of the Chinese, the brands are also equipped with specialized translators and staff to answer questions about the Chinese media, and even international brands specifically for the Chinese media to hold press conferences ... The Chinese hold up the Swiss watch and sell half the sky. According to the Swiss Watch Federation's 2011 official statistics, sales in mainland China have been ranked third, while the US is still ranked second in spite of slow growth.　　However, the ranking is the first, the sales often more than the second nearly one times is Hong Kong, China, which as the tourism and shopping capital of the huge purchasing power is obviously also from the mainland. The luxury consumer market in the country will overtake Japan and the US in 2014 and expect the mainland to contribute 40% of its consumption growth to the luxury goods market in the next 10 years, the Swiss market for private banks said in an expected report. China's 45-year-old luxury consumer is 73%, more than twice times higher than the US (30%) and Japan (19%), and watches and menswear are currently the largest luxury market in the mainland, and growth will accelerate in the next two years.　　Sanya Duty-free shop recently released the latest statistics on sales figures also show that the duty-free shop in the day Shuttle table sales in the world, single shop sales volume first, and then create a luxury brand duty-free sales miracle. Swiss Watch workersThe Swiss watch industry has grown rapidly over the past 20 years, with exports rising by as much as 283%, the industry federation said in a statement released this February. 2011 Watch industry is not to live up to expectations, export 19.3 billion Swiss franc (about 21.07 billion U.S. dollars), the increase reached 19.2%, a number of historical records. A total of 297.6 million Swiss watches were sold worldwide in 2011, with an average of 3400 pieces sold per second. Last year except June (9.2%), the rest of the month growth rates were maintained in double digits, of which April and May increased by more than 30%, the end of the year three months is the continuous creation of a single monthly export records, the main export market in order for Hong Kong, the United States, China, France, Singapore, Italy, Japan, Germany, UAE and Britain.　　The region remains the largest consumer market for Swiss watchmaking, with sales in China growing by as much as 50% per cent, the largest consumer of Swiss watches. The Chinese market has become a key factor in the group's 2011 Annual Report, which was released by Swatch Group in January this year, it said sales grew 21.7% per cent year-on-year. To 7.14 billion Swiss francs (about 7.5 billion US dollars) is also the first time in the history of Swatch Group sales to break the 7 billion Swiss franc mark, and this sales performance was also affected by the 2011 Swiss franc sharp rise, eroding the existing sales of about 696 million Swiss francs, which accounted for the total sales of the group's 10.8　　%。 According to the French comprehensive media report of February 3 this year, "in the global economic downturn, the tsunami, floods and the impact of the financial crisis, sales of LVMH group has been climbing." The group's latest annual report shows that in 2011, the group's operating income exceeded 23 billion euros, a 16% increase from the previous year, and a profit margin of 5 billion euros, up 22% year-on-year. The group's business has achieved rapid growth, including Hennessy and other brand liquor sales increased 18%, fashion and leather products recorded a record increase of 20%, perfume and cosmetics growth of 5%, and DFS global duty-free shop, Sephora cooperation of the selective distribution strategy increased by 34%, The growth rate of watches and jewellery has reached 107%.　　"To see another peak group with the highest-end top watch brands, according to the latest annual report by the Swiss watchmaking industry, the 2011 Peak group sold only 1.77 billion euros in watch sales, up nearly 31% from the previous year's 1.35 billion euros. The prosperous market impetus also let this year's sihh give everybody to leave "the comeback" The Deep Impression, the exhibition 18 brands all does not have the handicraft carving, the jewelry mosaic, the silk enamel and so on complex traditional craft on the big fuss, this with previous years under the influence of the financial crisis sihh completely different,　　And the Stars and brands to participate in the party are also gradually signs of recovery, such as this year, the universal special invited to Jongzhughong, became a hot spot, and it is said that Schumacher this year also low-key appeared in the love of the exhibition hall ... From Switzerland's four top watch groups--the Swiss watch industry giant Swatch Group(SWATCHGROUPAG), the Richemont group of high-end brands, the Rolex Group (Rolex) with annual sales of over 2 billion francs, and the 2011 Annual report of the LVMH group, which owns the three high-end Swiss watch brands such as Yu-Yun, Heuer, and real power, We can clearly see the strong development of the Swiss watchmaking industry last year.　　Among them, the booming Asian market, especially the huge consumption power of the Chinese market, is indispensable. "In view of the current market conditions, China still has great potential"; "China is definitely one of our most important markets right now, so we have also launched a series of watches designed to suit the Chinese people's preferences."　　In the senior interview during this year's Basel Watch exhibition, the Chinese market is almost certainly the consensus of all brands. Prosperity of the market to promote the expansion of watch dealers speed up the world's largest list retailer Heng Li Holdings Limited (HENGDELIHOLDINGSLTD.03389,HK) In 2011, the net income reached 815 million yuan, since the company in 2005 after the listing of the Hong Kong Stock Exchange in the 6-year period, the group turnover increased 8 times times, the number of stores increased by 6 times times, the group's composite growth rate of nearly 40%,　　And the Swatch Group and LVMH Group are their biggest strategic partners. At present, the company has opened nearly 1400 stores in China, including the mainland, Hong Kong and Taiwan, and distributes more than 50 brands of international watches, including Swatch Group, LVMH Group and Rolex Group, and other international watch manufacturers.　　According to the information of Heng Li Group, the sales of Heng de profit even accounted for more than 40% of the global sales of some brands. Today, the Heng Li Group in the domestic number of watches and clocks retail outlets are still expanding. The rapid expansion of watch dealers is, of course, the most crucial driving force for profitable profits. In the current trend of development, many powerful luxury brands have also begun to explore the potential of the Chinese market themselves, Thakran, executive partner of LVMH-funded private equity Lcapitalasia, said: "China currently needs at least 1000 famous table stores." "The fund plans to expand in the mainland through its stake in the King's watch jewellery, and plans to open 10 to 20 new stores a year in the coming years."