The role of self-media platform for SEO

Absrtact: With the emergence of a large number of media platforms, the platform can not only create a large number of high-quality original content, but also to attract a lot of hardcore fans, so Baidu for the media platform to the importance of the degree of extraordinary. The author inquires about the current well-known self

With the emergence of a large number of media platforms, the platform can not only create a large number of high-quality original content, but also to attract a lot of hardcore fans, so Baidu for the media platform to the importance of the degree of extraordinary. The author inquires about the current well-known media platform from the weight of the site, is basically around 6. According to the above analysis, Baidu value of the place, it should be a major SEO work breakthrough place. Therefore, in the media platform to publish articles, for SEO work, natural essential.

The role of self-media platform for SEO

Since I want to talk about the role of the media platform for SEO, so this kind of media platform mainly refers to the computer port of the Internet from the media platform, does not include mobile application port from the media platform. In the Internet from the media platform to contribute, only on its SEO, there are two major roles.

First, the article reproduced a large amount, conducive to the site name, keywords and the spread of the Web site. Since the media platform for the articles submitted by the general audit more stringent, the quality of the article is higher, with a certain degree of ideological, so, the article can obtain a large number of reprint. And the user in the article, can be attached to the tail of the website name, keywords and web site, high reprint rate can make this information, a short time on the network to obtain a wide range of proliferation. According to the author's experience, high-quality media platform from the article, at least will be reproduced more than 5 times.

Second, the article indicated the source, is advantageous to the website weight enhancement. Baidu gives a site how much weight, very important point is that the site can contribute to the Internet how much high-quality content, contribute content more, the higher quality, the weight is also relatively high. From the media platform published articles, allow to indicate the source, and in the reprint, are the source indicated.

According to the author's experience, a large number of articles from the media to contribute, the weight of the site is indeed will get Baidu's promotion. As for some people think, from the media platform to contribute to the article, can directly bring traffic to the site, this conclusion is questionable. Because very few people, because read a website published articles, will go to the site of the source of the article. As for May seek the author micro-signal, or the company Weibo account, that another matter, already does not belong to the SEO scope.

Tips on self-media platform submission

Since the media from the platform to contribute, for SEO has certain help, then certainly should try, but since the media to contribute is not easy, especially for the purpose of SEO to contribute, more difficult. This is because,

First, the quality of the article is required.

Second, there is a demand for the number of articles.

If you are on the rise, through the one or two article, this is not helpful for SEO, so, from the media platform to contribute, both to ensure quality, improve the pass rate, but also to achieve a certain number. In other words, the work should not be carried out in a "literary and artistic way", but should be carried out with working thinking. Therefore, we need a series of skills. I share some of my experience for reference.

Through skills

To the article in the media platform to achieve high pass rate, the nature of the article needs a certain quality and ideological, the author does not introduce the writing method of the article, mainly introduced some of the skills to improve the pass rate. According to experience, improve the passage rate of the article in the media platform mainly has the following tips:

First, spend money. Since the operator of the media platform, nature also saw the platform in the role of SEO, so part of the media platform, there are services for the enterprise.

Second, many submissions. Whether the article is published in the media platform, the right to decide is the auditor, the auditor's level has a high and low, there are strict loose, plus a lot of media platform inside, and did not determine a strict set of audit standards, an article an editor agreed to pass, but in the hands of other editors, there are different through.

In this case, at least I have experienced many times. Therefore, the need for multiple submissions, and preferably in a different time period, many submissions, so that the article can be contacted by different reviewers. Third, multi-platform contribution. With the development of the media, the future of the media platform will be more and more, although some of the media platform requires exclusive, but some media platforms do not have such requirements, so you can contribute to multiple media platforms at the same time.

Promotion skills

Articles published in the media platform need to be beneficial to the promotion. There are several skills to pay attention to, first, in the article, the appropriate reference to the keyword or website name, if the manuscript audit is more stringent, you can refer to the company chairman's name, quoting the person in charge of the words and so on. In short, you should mention the company-related information in the article if possible without affecting the passage of the article. Second, at the end of the article, add links to the site, can be text links, can also be anchor text links, and the name of the site and the promotion of keywords. Third, the source should indicate the company's website so that others can drink it.

Communication skills

After the passage of the media platform, the article is able to spread on the network, the extent of proliferation? These are related to the effectiveness of SEO work. There are three ways to expand the spread of the article. First, the article reproduced itself. Will be in the media platform through the article, its own published in the Forum, the company's Web site, micro-blog, micro-letter and other platforms. Second, generally speaking, since the media backstage article through the big media foreground display, find in a time difference, in this time lag, the article posted on its own website, can bring a lot of traffic, and Baidu will think that the article starting with their own website, for their own site more attention, the spread of the article will be more extensive.

The above summary, just for SEO purposes, to talk about in the media platform to publish the article skills, as to how to guide users to the mobile port, how to increase the fans, is not considered the list. So, this article, just want to be able to give seoer to look, not to the media account operator to see.