The six main forms of the Forum promotion copy

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Network Marketing Copy is the core of network marketing, is to solve the Web site traffic, brand communication, product sales and other important methods. and forum marketing Copy, is one of the unique creative Web copy. So, as the company's marketing planners, how to write the forum marketing copy from multiple perspectives? This is the essential ability of planners.

Forum copy, refers to published in some like Tianya, Mop, Sohu, NetEase, Sina and other integrated forum text. Forum marketing Copy, the main purpose is to sell products. A forum post or article composed of text + pictures, of course, there will be video, audio, flash and other elements. Due to the special environment of the network people, first of all, the forum text not much gorgeous, the most important is to tell the true feelings or language clearly described. Pictures need to be carefully selected, but do not need to be particularly commercial, close to life can be. Below, I summarize some of the most common forum marketing copy of the writing form, a total of reference and exchange.

The first type: event-type

Event-type refers to the use of social hotspots and network hotspots to attract people's attention, so as to earn high clicks and reprint rate. For example: Now the community is certainly the European Cup of concern, fans stay up to watch the game and then the black eye to work are common things, can be seen in the European Cup of the degree of fanaticism. Therefore, we can use this event as a primer to draw attention to something that happens when people look at the European Cup, while stealth inserts tightly linked product information, which is the event-style forum marketing copy. Example：

Title: Sad urge! Last night watching the ball to the roommate's phone to fall, tangled in ...

Content: Last night's Portugal to Holland, Ronaldo brace game all see? School Night 11 o'clock broken nets, poor our dormitory a few buddies, can only squeeze in a house with love crazy through the 3G network watching Live! NI, see wonderful time, the tiger body an earthquake, the love crazy to go up ... At that time, the black screen can not open the machine, the quality is really bad!? Fortunately, the roommate is Gaofu, also did not say anything, but also in the warranty period, but my heart is entangled ah. Roommate today to send a mobile phone repair point to check, said to return to plant maintenance, at least 1 weeks!! We're not going to see the ball tonight! A big screen 3G mobile phone to watch the ball, or I will let them kill at night, buy a what suitable?? Budget 1000, second-hand also become, I just a cock silk ah!

Above, can do a 3G handset marketing copywriting example.

The second type: hands-on

Use the identity of a third party to tell the real life stories and experience effects of friends around the article. Nonsense not much to say, on the example!

Title: My friend 32 years old, Jiangxi people, suffering from vitiligo for a year

Content: My friend just 32 years old this year, these years by doing business for a living, the dull but very happy days, but God is such an injustice, let the disaster of this insipid family. As a year ago, Mr. Wu went out of stock, accidentally accident, Hand was seriously injured, then wound healed left a scar. But not long after the scar director of the wound a few small white blaze, white blaze has the size of soybeans, and does not ache does not itch, plus business busy, so Mr. Wu did not care. Can one months later, Wu found the hands of the blaze not only did not go on, but there is a proliferation of many, he immediately to the vicinity of the hospital examination, who knows is diagnosed with vitiligo. So Mr. Wu began to cure hand vitiligo journey, to many large hospitals, also used a lot of drugs, the condition is not improved, Mr Wu psychological very anxious. Later, when chatting with customers, I learned that the treatment of vitiligo in XXX Hospital is good, and there are many cases of vitiligo rehabilitation, so Mr. Wu came to XXX hospital to receive treatment.

This is the hands-on forum marketing example, although this statement is obvious advertising, but earn a lot of clicks. The so-called Zhou Yu dozen Gai, a willing to play a willing to get. You will definitely click to browse as long as you need it. This is also the majority of planners commonly used forms of expression.

The third type: decryption

With professional attitude or personal unique insights, the objective anatomy of the product analysis, to meet the one-sided view of users, can let the audience from a number of perspectives to understand the past contact information. For example: A IVF net Forum marketing copy.

Title: Are test-tube babies the same as ordinary people think?

Content: Mainly introduce the common people understand the misunderstanding of IVF, and then tell the true knowledge of IVF.

The rest is the trumpet question, the landlord patiently answers.

This kind of marketing copy is like product description copy, but also some more colloquial, can really help people need to get useful information, let people have a sense of conviction. Interested people will click on the promotional pages to get more information.

The fourth kind: Help type:

Explain the experience, directly ask questions, demand help, the content of the natural transition into the product name.

For example, the following Tianya marketing copy of a sex product.

Title: Hkust's poor boyfriend and older rich man, which should I choose?

In order not to be mistaken for a big advertisement, I put the product name on it. If not the same person, it is difficult to see that this is an ad post, but for the strange and mysterious product name, many people will go online to search for its information, a look at it. At the same time, this is a social hot issue. Dick Silk and Gaofu, who should be chosen? In this age of psychological imbalance, when it comes to money, all of them are sensitive. News points more, the click Rate on the high, soft wen to achieve the effect of publicity.

Type Fifth: Sharing

Share the experience with the main happiness. can give the Netizen certain information value. The main examples are many:

Title: Has anyone used xxxxx Ah, really super power!

Content: A few days ago bought on the internet xxxxxx, sent to, really good use AH!!! Has anyone ever used it? I am not advertising oh, pure selfless sharing ...

This method is used in cosmetic cosmetics more, the female crowd prefers to get more information from other people's sharing, although some obviously is advertising, but it is better than not sharing the product information, if the copy is good, more people will have a want to try psychology.

The sixth type: humorous

In a relaxed, funny, interesting way to express, can bring a smile to the netizen. The most representative or this year's viral marketing event, "Du Fu is very busy", so that users in the process of participating in the map to get fun, but also to the onlookers of the memory of deep.

The above for vegetable root Tan summed up six forum marketing copy manifestation. Forum Marketing copy of the creative is what you want to write content, content is fresh, the post is fresh, click to see the more the truth. A product, because the level of consumers is not the same, the network language to accept different ways, therefore, from different angles and direction to promote. The so-called, all roads lead to Rome, each have their own way. So we need to find a way, from the ordinary people did not notice the details, but is indeed a unique perspective, to express their unique insights to attract eyeballs to achieve marketing purposes!

The original text is published in: Vegetable Root Tan Network Marketing organization http://www.cgt88.com, vegetable root tan global Start, welcome reprint, reprint please provide source. Thank you very much.