The strange art starts the new domain name behind: solves the audio-visual license legacy question

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November 28 Afternoon news, Qi Yi officially launched the new domain name and brand "Archie Art Iqiyi.com", and the reason behind this has led to micro-blog discussions, there are http://www.aliyun.com/zixun/aggregation/18501.html "> Sources pointed out that the odd art this change in the domain name is actually to solve with Baidu video sharing the same license number of "violation problem", and the response to this is to replace the domain name "brand strategy only upgrade."

Strange Art This historical issue from the beginning of this year, the SARFT Network Audio-visual program Management department confirmed that the internal discussion of the rectification of the network, the reason is the odd art home did not publicize its network audio-visual license number, the number 0110516 it provided for Baidu Video all, according to the network audio-visual licensing requirements, Two separate domain name Web sites share the same license for violations.

The time of the establishment of Qi Yi was January 2010, after the deadline for applying for a licence, the most operational solution was to acquire a company with audio-visual licences. However, since the disclosure of the above issues, no progress has been made.

But a few days ago, Qi Art Official announced brand upgrade, start "Archie art" brand and new domain name iqiyi.com, and will qiyi.com double-spell domain name jump to the new domain name. The website below clearly shows "network audio-visual license 0110544".

Beijing Radio and Television Bureau of the Director of the network Dingmei accepted the "Securities market weekly" reporter confirmed that "Archie Art" iqiyi.com use of new audio-visual program permits, the end of a license to share Baidu's illegal business history.

Data show that the current Archie Art audio-visual license 0110544, prior to the owner of the Beijing New union Shun Tak Advertising Media Co., Ltd. (hereinafter referred to as the new union Shun Tak). According to Sina Science and technology inquiries, the company was founded in March 27, 2007, by Shang wholly-owned, Qi Yi acquisition of new Union Shun Tak, this July announced the appointment of Shang as vice president of operations.

Updated on September 10, 2010, "Beijing Information Network broadcast Audio-visual program business Unit list", the new Union 56671 Entertainment Network (www.56671.cn) access to audio-visual license, but currently 56671.cn has been unable to open, only a line of words "thanks!."

The current new domain name iqiyi.com Holding company is also a new union letter, the creation time is July 11, 2010, the update time is June 13, 2011.

Why not use the original domain name qiyi.com? There is speculation in the industry is the SARFT on the odd art of "a punishment." Dingmei also to the securities Market weekly, said that for the odd art of operating a video site for nearly two years, SARFT will issue a final ticket, but she did not disclose specific punishment details.

Qi Yi currently does not make a statement, only to change the domain name and brand is a strategic upgrade.