The three-layer "painted skin" which is falsely publicized by adding many treasures

A few days ago, Gado an open letter to Wang Old Ji crown "seriously damaged the healthy development of herbal tea industry" charges. The open letter from "Respect for the rules", "respect for the judiciary", "respect for consumers," said three, accusing the king of the old Kat did not comply with the above three principles. First of all, Gado said is not made out of nothing, but see Gado continuously launched three ads, all suspected false, has seriously violated its own proposed three principles, a great deal of doubt. In a year after being widely recovered from "Wang Lao Ji" trademark right to use, Gado successively three times in herbal tea renaming, sales, secret recipe on the big fuss, and its three advertising but not one is not suspected of "false propaganda, deceive consumers." What is the purpose of the false propaganda of Gado? Layer peel off its false fake ads, the skin, Gado sinister intentions. Exclusive recipe slander King Old Kat history "I am Wang Zebong fifth De Xuensun Wang Jianyi, I in the 90 's has the ancestral herbal tea recipe exclusive authorization to Gado!" "Recently, Gado" descendants of the ads in a number of high ratings television stations in the prime-time high-frequency broadcast, but according to the relevant material content confirmed that the advertisement is suspected of fraud. Guangdong San Huan Hui Hua law firm lawyer Wen Xu pointed out that Canton Medicine is king Old Kat herbal tea in mainland China's only legitimate successor entity. Add a lot of treasure ads involved in the "Wang Zebong exclusive Secret", "Wang Zebong descendants exclusive Authorization" and other statements, suspected of degrading and damaging Wanglaoji goodwill. In addition, add a lot of treasure advertisement in the so-called Wang Zebong descendants of the ancestral secret of the claim of exclusive authorization, and no material basis. At present, the canton medicine has been to all levels of business administration has been reported, and will take a judicial approach to solve. In addition, based on the analysis of the relevant cases in the 90 's, it can be concluded that Wang Jianyi can not be the formula to Gado in the 90. Wang Jianyi was once the legal representative and general manager of the Hong Kong King Lao Ji International Limited. She produced Wang old family Herbal tea, the outer packing is similar to the mainland's Wanglaoji, in the Chinese mainland when sales were repeatedly produced Wang Old Kat herbal tea plus more Bao company complaints. If in accordance with the "descendants" said that the 90 's has exclusive license to Gado, at that time can not be Gado complaints, but will not be investigated by the Trade and Industry Bureau, this does not conform to normal logic. A mixture of cognitive transfer Wang Lao Ji Goodwill in fact, there were two false propaganda before the Gado, one of them is "renaming the article": Gado in the country to carry out the "King of old Kyrgyzstan renamed as Gado", "national sales of the leading red pot of herbal tea renamed as Gado" and other advertising, serious infringement of the legitimate rights and interests of Canton Medicine. The legal profession says this is in fact a false propaganda strategy adopted by Gado to confuse cognition. The so-called confusion, that is, in order to the king of old Kat goodwill to transfer the value of Gado brand body, resulting in consumer misunderstanding, mistaken Gado is Wanglaoji, Wang Old Kat has become Gado. This series of advertising words caused the vast number of consumers quite deep misunderstanding. January 31, 2013, the Guangzhou Intermediate People's Court issued a plea ban, decided to add more treasure to implement the false propaganda,The act of misleading a consumer requires Gado to immediately stop using the above or similar advertising language. The court said that, referring to the "national sales of the leading red pot of herbal tea", the public will first associate with the King Old Kat herbal tea. Gado Use these advertising language, will make the public mistakenly think that both the same product or "Wang Lao Ji" has been renamed "Add More Treasure". Fictitious sales to belittle Wanglaoji the first time, Gado not reconciled, in the "renamed article" after the ad, and painstakingly launched the "Sales" ads. That is, "China sells 10 cans of herbal tea every 7 cans plus many treasures", "the national sales ahead of the red pot of herbal tea and more treasure" and so on a series of "leading theory" ads, in the ads add a lot of treasure directly belittle and slander Wang Old Kat brand, and the use of "National Bureau of Statistics authoritative statistical data" hype. In fact, the Gado in 2012 1 to May production of all is the title "Wang Lao Ji" brand of herbal tea, June to September market is still in the stock of the King Old Kat brand herbal tea, which is enough to explain Gado's "leading theory" completely without factual basis, China every sell 10 cans of herbal tea 7 cans is Wanglaoji, Instead of Gado. Ironically, according to a public Information bulletin published by the Statistics Management Center of the National Statistical office in April this year, "10 cans of herbal tea 7 cans plus more treasure" data is not based on data provided by the NBS. "Statistical Classification of products" There is no single set of "Herbal tea" this indicator, the National Bureau of Investigation projects, only the "soft drink" statistics, no tea brand and sales statistics. According to the "Advertising law" and "anti-unfair competition law" provisions, not to belittle the competition against the comparative advertising, but also do not violate the objective facts of the false advertising provisions, Gado This is clearly suspected of illegal. Recently, the advertisement was suspected of false propaganda in Changsha, Chongqing, Guangzhou case. Some people in the industry pointed out that Gado propaganda advertising perfect use of Gado and Wang Old Kat relationship between, from confusion to borrow power to cut, has been from a single individual advertising development into a systematic project, and this form of false publicity both misleading, cheating consumers, hurt the benefits of Canton Medicine Wanglaoji, At the same time destroyed the herbal tea industry ecology. This not only is not conducive to the tea industry in the development of many enterprises, but also hinder the development and progress of society.