The three main elements of optimizing website title

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The goal of website optimization is generally how to get more keyword rankings and improve the conversion rate, to achieve this goal, the first thing to do is to optimize the title of the site, good site title optimization will not only help you build more long tail keyword rankings, but also conducive to more targeted customers to find your site, So as to have a multiplier effect. So how to optimize the title of the site? I think there are three elements that merit your reference.

Primary keyword Duplication

The primary keyword repetition, is refers to does the main key word in the title to be as flexible as possible to repeat 2~3 times. The main key word that a website usually does is the industry word or the service you want to provide. Note that the primary keyword repetition is not a simple stack, but rather a different "string" combination.

Take Amoy passenger station as an example, if you are doing "diet pills" The word, then you can use more words to "weight loss medicine" combination to your website title, can be "the best effect of weight loss medicine", "What weight loss drugs best", "the most effective weight loss medicine" and so on. The main key repetition is to increase the number of words in the search engine weight, which can tell the search engine site theme and the word is closely related. The main keywords for different industries and services are sometimes not single, so grab the one you want to do and fit it into the title of the site.

Second, the title should contain the customer search intention of the words

Personally think that more customers will use the industry's main keyword to search, and N times customers will use more accurate phrases or phrases to search for what he wants, so the optimization of the site title must consider the customer's search intention. The main keyword traffic may not bring you much transformation, but those who meet the N-time customer search intention of the long tail word conversion rate will be a little higher.

Also take "diet pills" as an example, what words meet the target customer's search intention? We might as well stand on the user's point of view, you can not be difficult to find that the target user is the most important product effects, safety, health, green, fast these factors, which each has its target customers. Find these factors, and then play your imagination, find the customer's favorite words, can be adverbs, adjectives and so on, and then to make a different match to form a long tail. If the "effect" of the long tail has said above the "effect of the best weight loss medicine", "What weight loss drugs best" and so on, embodies the "safe" long tail has "safe weight loss medicine", "Taobao Safe weight loss medicine" and so on. And so on, you can get more long tails with customer search intentions!

Third, the website title should do the keyword and the Long tail choice

After completing the 12th step, you will find that you have found a long tail that meets the requirements in particular, and the site title of the word is limited, it is not possible to all in line with the customer search intention of the long tail words are fit in the title, encountered this situation, that requires a good site keyword and long tail words of choice! In fact, The homepage of the website is impossible to do all the key words, the result of all-inclusive, may be what also can not get! In fact, the site title optimization work is the most important to do the keyword and long tail word of the choice of work, here I propose a few suggestions:

1, select the key words you think is the most important to reorganize

If the above mentioned in line with the customer's intention of the long tail word after reorganization will be "Taobao safe diet pills what weight loss drugs best", "the effect of the best safe weight loss medicine," Taobao safe effect of the best weight loss medicine "and so on, such as reorganization after the statement fluent, but also in line with the user experience.

2, to consider the search engine site title display word

Good site title optimization, of course, is different. You want to put your reorganization after the best long tail sentence in front of the title, because the Niang search engine also shows the title of the first 30 words or so.

3, choose to consider the long tail of the Baidu index

As far as possible to the large flow of long tail words to combine, so different long tail has a ranking will bring you a certain amount of traffic, so you have confidence to continue.

Site title optimization to consider a lot of factors, it is necessary to take into account the search engine aspects such as word segmentation technology, but also to analyze the target user's search intention, only to integrate them can make the title better optimization. The above is a personal opinion, just a discussion!

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