The three-step strategy of website promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The rapid development of new media, constantly showing a "civilian" situation, that is, media participation is strong, the media threshold entry requirements low. According to a group of statistics, there are 1.8 million websites in our country, and the number of newly registered websites is about 2000 a day, and the number of new websites in January 2008 will reach 70,000. It can be seen that the internet era has come.

Media master Rupert Murdoch told us: the way to increase the circulation of newspapers is to reduce their taste, and a little lower. In the vast amount of information, attention resources scarce today, for newspapers so, the site is even more so. The most important task of website promotion is to use lower input to obtain relatively stable and continuous hits. According to the author over the years on the new media research, as well as their own in the website marketing planning experience and experience, simple personal website development phase is divided into three steps:

The first step: attract the popular, the channel wins

The use of online publicity, the combination of offline activities, in a relatively short period of time to enhance the popularity of the site, quickly in the target audience (such as white-collar, student, SME owners) to create visibility and influence. The rapid development of the Internet, so that traditional marketing means to dwarf. Unless there is a great economic support, it is difficult to hit the money on the way to achieve a rapid growth in a short period of time and relatively stable user attention. Therefore, the author recommends the following promotion methods:

Strategy: Online hype. The specific process is:

Excavating news phenomenon → forming social topic → network media direction → Traditional media attention

Goal: to balance the budget.

Specific methods of operation: Crazy bombing virus-type promotion + accurate and meticulous soft writing + network events marketing planning. That is, the use of bar, blog, Baidu know, the major forums for intensive promotion, the full use of the advantages of A5 Webmaster Network platform, writing a large number of excellent soft text to enhance visibility, if the energy and opportunity to plan a number of network events, targeted promotion. This phase of the task is to enhance the click Rate, the maximum to attract popularity. Specific cases can refer to my previous planning reports, readers can Baidu search "spread the little Prince, graduate student questions answer" key words to see.

Step two: Rally popularity, content for the king

In the accumulation of a large number of clicks and relatively stable registered users, the use of SNS, forums, personal blogs and other special advantages to rally popularity. Become the target audience (such as white-collar, students, etc.) access to information channels, leisure and entertainment platform, but also become large and medium-sized enterprises to publish advertising information platform (to the local portal site for example).

Strategy: Offline hype. Its specific way is:

Take advantage of the relatively low operating costs and use the website's own propaganda platform to maximize the audience's attention to our website. such as the distribution of leaflets, participate in the government of a major event online feedback.

Target: initial profit.

Specific methods of operation: adhere to the continuous renewal of website content, pay attention to two major points, one is the original information, the second is the continuity of information dissemination. Do not loose fishing, Baidu Google on the site of the collection is constantly changing, so only every day has a boutique release, will probably let the search engine included your information.

Step three: Establish authority, brand strategy

Establish a Web site in the target audience of the most popular, authoritative and influential comprehensive class portal.

Construction to become the industry's largest enterprises and institutions, the public online interactive platform, to become the site of the needs of the people are household names authoritative website.

Strategy: In cooperation with companies, enterprises, the organization of large-scale festivals, commemorative, publicity, promotion activities, the only network to promote the position of the resources to exchange all of its promotional materials partners.

GOAL: Mass profit.

How to operate: can be the author of the media online site for example, after some work, basically in many schools have some well-known, and then, with several in the reading of the Doctor and Master's discussion, is with several schools of journalism and Communication Institute to do public relations, to carry out essay, forum, teacher referral and other activities.

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