The true and false behind the marketing events of Weibo

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Yesterday when I saw a micro-blog to see a micro-blog @ I, I opened a look, is a company to do a free card coupons activities, I opened the card to find this card coupons did not correspond to the goods, is it I got the wrong? Later, after careful discovery, the original card is applicable to the physical store consumption, I xx to go, clearly written is the shop card coupons, instant purchase, 3 days after the expiration, how has become to the physical store to consume, the small net person once also posted on the micro-blog to let the Netizen collect the card to the net shop consumption activity, that activity goes to try my fan how many active, and does not say I do how, At least not how to cheat consumers, looking at this company, this event marketing, very few people to participate in, and their fans are 110,000, here I can not but in the spit trough, now how many companies are facing such problems, their own products or brand awareness in the case is not very high, Spending money to buy fans, and then hiring people to forward tweets, I believe their ideas are good, but their starting point is wrong. Small network people personally think that good event marketing is not relying on your money can be done, then how to identify these events and marketing behind the true and false?

1, true and false fans, believe that whether you are open shop or do Weibo, someone's place will certainly have purchasing power, so many small companies to do so, want to use such a gimmick to do their own micro-blog marketing, small network people have done similar events, my microblog is Blue v Weibo, did a online promotion of an activity, But the effect is not very good, not to say that now Weibo fans have become zombies, but because the company Weibo on this piece is too thin weakened, the current Sina Enterprise Weibo to fan interaction this piece is not very ideal, so, the number of fans in the end, you are difficult to judge, the only thing that can be determined, Large companies rely on content marketing to attract fans, while small companies to attract traffic and buy fans, to determine their fans in the end, as long as the content marketing can be judged.

2, True and false comments, said here have to say is a few days before the fire of Millet micro bo, I do not know if you have to pay attention to, I was the first time to pay attention to the millet released Millet 4 Weibo, the day of the forwarding and comments in about 30,000, and not true, the next day I went to look at this micro-blog has been deleted by the blogger, Do not know if this will be millet test water? In the face of tens of thousands of of the forwarding and comments, millet is so little skill or millet does not care about Micro Bo? We'll take a look at Millet Weibo:

This is the micro-blog of millet release pre-sale news, forwarding 152, comments 169, this data is still clear, after all, with millions of fans of millet, forwarding and comments are so much different, here I am not in black millet, lei please anger, perhaps this is a micro-blog conversion rate problem, Then we see a lot of small companies than the millet company forwarding and comments, will not think of these small companies are buying forwarding and comment, however, forwarding and commenting on the fact that it is quite easy to leave. General forwarding and commenting on the fake methods are: the use of their own trumpet to forward comments, through the implementation of the software to forward comments and pay people to do forwarding comments. One of my microblog account is reduced to such a zombie forwarding powder, although later through artificial customer service, find back the password, but the dense forwarding, has made me start to give up this microblog.

3, the release of the event to do, this only enterprise micro-Bo can do, is to use very tempting words or add attractive pictures, such as Apple 5 free gifts, especially small and medium-sized companies in order to get more pro-Lai, using small registration to participate, we call it the Brush Award powder, of course, this can achieve the purpose of these companies marketing? Of course not. So the so-called participants cheat, this is also difficult to avoid.

4, network of the Navy to do the fake, this has a previous example is not much, more network of the army will create more Guo Meimei, suggested that enterprises do not put the hype as a means of marketing, if you really for the company's brand, for the company's culture, can be more reference to the BMW Automotive marketing.

So, do you think microblogging marketing is so magical? Personally think that doing a good job of micro Bo is to do the user sticky line, if there is no good content, from what to talk about a good marketing?

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