The user stickiness analysis of SNS website birthday prompt function

Before playing http://www.aliyun.com/zixun/aggregation/9105.html ">sns site, see some good friends, have a lot of friends to leave a message blessing." Feeling very warm, very envious, but also look forward to their birthday, how many friends will bring blessings.

I have lunar birthday in my hometown, and I have already celebrated it with some friends. In the SNS website fills is own new calendar birthday, although that day did not have the special celebration, but hoped the income to many SNS friend's blessing, also felt very warm and happy. Because there are too many friends to bless, I do not have a reply to thank you, today here thank those who have to bring blessings to the friends. Although the birthday has passed, but I also want to do something more meaningful, is the actual analysis of this several SNS website birthday hint plugin user experience. See table below

Site name

Number of Friends

Number of Birthday Blessings

Percent Blessings

Birthday Tips

Domestic network

855

18

2.11%

6 days in advance text tip

5GME

490

13

2.65%

2 days in advance text tip

Colleagues record

128

17

13.28%

1 days in advance system SMS prompt

Happy

212

24

11.32%

3 days in advance system SMS prompt

Love gathers stationmaster SNS

227

5

2.2%

2 days in advance text tip

Now several mainstream SNS website, birthday tips are mainly 2 ways. One is the direct system to send a message to tell you a friend so soon birthday, one is directly in the friend Dynamic home page on the right side, there are text prompts So-and-so friend number. One of the colleagues recorded and happy net are the first hint way, the domestic network, 5GME, Love is the 2nd way of gathering. Through the above data you can obviously see, with the system SMS hint of the obvious "blessing percent" than the text hint of a lot higher.

One: Domestic network, 5GME

Both sites are my contacts earlier SNS site, is also a friend added up to two SNS website one. Through this experience found that the number of friends and birthday tips, the number of birthday blessings directly related. Of course, the user's own activity in the SNS site (Friends of my concern), and SNS site of its own Netizen activity (the number of friends online) is also indirectly related.

The home net once was oneself on the frequency most, and the friend most interacts one SNS website. But with the domestic users of the ambiguous, many close friends began to the domestic network cold, so they also on the less. Although the right hint is 6 days ago began, friends also have more than 800, the number of blessings is 5 sites ranked 2nd. But the blessing percent is the lowest of several SNS websites.

5GME user population because more clearly, relative to the site user activity is a bit higher. But it's 2 days since birthday tips started. Plus I am not very active in 5GME, so the blessing percentage is also relatively low. If I am so active in the 5GME as I was at the beginning, and the hint is starting 6 days earlier than in the domestic, perhaps the percentage of blessings will improve a lot.

Two: Colleagues record, happy net