The website to the user charges is the social network not gorgeous turn around

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Web site profitability, is very sensitive topic, if the site can not be profitable, the survival of the site is a big problem. Although the "profit" is more snobbish, in the face of the "Life-and-death" problem of survival, profitability becomes a problem to be considered. Your website is profitable, this is a lot of webmaster are concerned about, after all, the job is to support themselves, to feed themselves must make money. How to profit, this is every webmaster think the most questions.

SNS social networking site, has been facing the "applause does not draw" the embarrassing situation, the site is very popular, but the website profit model has not been clear. The industry has also repeatedly expressed concern about the profitability of social networking sites, "SNS site to consider the next station SNS is what"? Webmaster Network admin5.com News "SNS Web site involved in the charging project happy to send a birthday gift to 2 Yuan", now SNS website finally opened a new chapter, began to set foot in the charge item, just, The object of this charge is the user, is not so optimistic!

Users are the root of the site, to bring traffic to the site, but also indirectly bring benefits. However, it is difficult to maintain the normal operation of the site if the flow of traffic does not convert to a good return. SNS site has been such a puzzle, how the flow of traffic into the proceeds? Now, SNS site began to charge, but this is the face of users, inevitably bring a large piece of the voice of the sigh, users can accept it?

Although the profitability of social networking sites is difficult, the site urgently needs to open up new profit models to understand, but it is not wise to use users as "axe" targets. Throughout the world, no web site is to the user fees, welcome users are too late, how can the user charges? To the user charges, will inevitably arouse the user's aversion, over time, the loss of more users. How can social networking sites be profitable in addition to charging users?

1 advertising revenue

Any website, advertising revenue is an important source, but also the key to profitability of the site. In the SNS website sees the advertisement less, may be the user compares the rejection advertisement. In the campus network, is now the Renren, home page ads are very few, in addition to McDonald's, Chihiro nets, good friends of the potato chip ads, you can not see other ads. Although this mode, users prefer, but the site's profitability is more difficult. As a social network with a lot of traffic, it should be the advertising platform that the advertisers are satisfied with, and I don't know if the social networks are not fit or not. Personally, it is acceptable for users to add some ads appropriately, rather than charging users.

2 increase the placement of ads.

Many social networking sites have some little games, why aren't the sites in the game itself? There was an article that said social networking sites could introduce implantable ads, such as the commercial links of potatoes and crisps from happy farm harvest. I recently started a social network of small games, QQ alumni also opened their own QQ farm, recreation, I feel here is really a waste of advertising resources. There is little advertising in the whole farm, and it is acceptable to increase advertising appropriately.

For example, the harvest of agricultural products, sold to stores, stores can be a chip manufacturer's acquisition warehouse, which will deepen the user's brand image of the potato chip, that is, advertising implantation. Also for example, the campus of the Happy Aquarium game, the user raises fish, need to buy fish feed, if each fish food has a brand, must deepen the user to fish food brand impression, this is very good implantable advertisement. There are a lot of similar implantable ads, but they are not used properly, it is a waste of resources.

Although the profit model of social networking sites has been under discussion and it has not yet formed an appropriate advertising model, it is certainly not the best choice to point the charge at the user. If social networking sites want users to pay to play games, the number of users will certainly be reduced, it is impossible to form the lively scene today. Web site profitability is important, but how profitable is more important, isn't it? (Wen/Meng Jiang)