Thigh: Smart hardware with the manufacturers of the ambiguous

28th, the Phantom of the Family related micro-blog @ Charm Mall released the message "the charm and interest (Inwatch) cooperation announced today", because the latter has been jumping tickets.

Since then Inwatch CEO Ms. said to the tenants, the above "End cooperation" message is misreading, the actual situation is Inwacth Pi (with the MX4 cooperation of the products) hardware has been roughly ready, but due to the Bluetooth adaptation problem is still in the debugging. On the cooperation with the Charm clan, Inwacth said will be through their official website compensation MX 4+inwatch PI package buyers, and the Inwatch Pi officially on the line, the cooperation between the two sides will continue normally.

Netizen misreading part of the reason is also from the Phantom of the Mall in this micro-blog use of the "passion no longer, good poly scattered" such words. It is noteworthy that: Inwatch in the second consecutive two-day microblogging of the charm and the charm of the user expressed gratitude and apology, but the charm of the official micro said "very busy."

Whether it's new traffic or new business growth, the Giants are now expressing a strong interest in "smart hardware". And sales over the past year have proved that smart hardware does need a strong thigh. The key is ...

Whose thighs are strongest?

Otaku have expressed the view that the mobile phone is the best channel for intelligent hardware. It is precisely the mobile phone brand.

For example, in the above case, Inwatch is through "Connect to Meizu" and the charm of cooperation. The charm's olive branch Here is mainly brand exposure, joint sales and Product level life kit, but in addition to the charm of the product is not more in-depth participation, which requires friends to independently ensure product production and technical stability.

And the charm of each year must have "a pinch" of millet in the intelligent hardware can be said that the bigger chips. Externally, they call it the "ecological chain". Huami (bracelet), Cloud ant (camera) and yeelight (lamp) are examples of ecological chains. The so-called ecological chain, millet in which the participation is the capital investment, brand promotion, millet power and MIUI resources docking. On the intelligent hardware, the millet continues to carry on the handset the price-performance ratio, therefore the millet aspect also indicated will give the supply chain and the production resources support.

In addition to mobile phone manufacturers, the internet manufacturers of intelligent hardware Open also Beijing east and Baidu two. The former is the domestic digital 3C the largest platform sellers, the latter is the largest flow pool.

Jing Dong in this year's implementation of a series of smart hardware around the measures, Beijing-East Intelligent Cloud, jd+, Beijing-east public and so on. The core is to help sell smart hardware, and jd+ will also have a handful of capital involved. However, from the current results, regardless of whether there is capital participation, Jingdong sitting in the vast flow of the actual does not bring the same amount of intelligent hardware sales promotion. The reason is that the flow of jingdong in the home is not to help improve the user's attention to a brand, Jingdong lacks the ability to continue to create topics (of course, this is not an electrical dealer is good at doing).

There is also a Baidu. Baidu in the last year to support the smart hardware is very large, once dulife, Baidu cloud platforms have a large number of products launched. But a year later, we can see that this window is shutting down, and Baidu's hardware is shifting from an open cloud platform to an autonomous product based on deep learning.

Otaku June think this is the last year's smart hardware cooperation results very little (traffic did not translate into sales), on the other hand, regardless of the number of users or user data at present the level of intelligent hardware is too small, difficult to produce practical help Baidu.

So in the Internet circle, it seems that the big manufacturers are interested in smart hardware is very strong, but the actual thigh is not many. Bat3mi, Baidu gradually closed the open window, Ali in the hardware is not flawless, Tencent inadvertently involved in hardware, 360 of hardware independent and difficult to break the composition. and the choice between the millet and the charm, both of the smart hardware team brings the biggest advantage is the brand and traffic, to say that the difference, the most likely curtilage guests are cultural identity (is "technology for everyone" cost-effective or "do not like to roll" Wabi-sab).