Thinking about the operation of video website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Plan a variety of mutually beneficial cooperation programs, joint promotion of Brand

Video site can be connected with the traditional media, such as to help TV ads into the internet, help the network of advertising into the television station, and television cooperation for a win. Many traditional enterprises do not understand the power of video marketing, need education and help. The video website can bear two media communication function completely. Video sites are more than just a platform and should provide additional value-added services. For example, some companies can help his advertising into the web version, that is, through creative improvement to attract the attention of target customers. Carry out the viral marketing of the precise range.

At the same time with the mobile phone photographic function of the increasingly perfect, everyone will be the publisher, then the hot issues released faster, the transfer of folk more quickly, the video has become the first media to receive information.

Video site can provide more wonderful content to the TV station, the people made their own content, natural people would like to see, in this way, it is easy to more broadly to shape stars and star enterprises. In fact, traditional television has begun to pay attention to the content of video sites, a listen to the CEO of Youku Koo mentioned that there was a heavy snow in Shenyang, Central 2 Taiwan has used the video content of Youku to report, once again verified the speed of the network. Many TV dramas such as "Struggle", "Liang Jian" are on the internet first fire, and later on the TV lit. The network's preemptive step is destined to have a greater potential for communication.

As long as the video site in the network and traditional business combination of applications can design a series of programs, to achieve effective docking can enhance the impact of commercial use.

At present, some traditional media began to pay for video sites to promote. Youku once and the "banquet" cooperation online booking and distribution, with 3D blockbuster "Magic Ring" organization animation dubbing contest, and Wuhan television station to Wuhan Miss Online selection, are joint promotion of a series of attempts.

Continuous creative planning, more wonderful interaction

Video site should encourage more creative marketing, set up a special department to provide customers with planning, or borrow extended joint specialized planning agency to provide customers with the overall solution and system guidance. In order to make full use of divergent thinking, and constantly generate new ideas to mobilize the user's participation.

For example, a three-dimensional book review, the video book review: Invite well-known management marketing experts to the popular book evaluation, made into video, because this part of the experts themselves have blogs and columns. But video content is more appealing. Because I know some experts and communicate with them to learn that they need to promote themselves further, the video network provides a vivid platform, as well as some fans interested in experts to transfer to the video audience. At this time these vivid appraisal becomes the book advertisement, compared with the Watercress book review to have the better effect.

This in effect results in a more winning outcome: Management marketing experts, viewers, video sites, and book authors all benefit.

To recruit more opinion leaders and expand the number of users

A basic rule of modern marketing is to treat customers differently. The 28 rule also tells us that 20% of customers produce 80% of the output. For key opinion leaders, video sites also need to be focused. In other words, video sites in the future can tap more influential users. These people can be some training experts and lecturers. Because they are facing the enterprise, often give enterprise training, is an important opinion leader. When they become loyal users, they will drive more people to use the video site.

And, the future everyone is Pat, when some of their wonderful speeches, this video is a good advertisement for them, for the video site is a good content, for business people is very good learning materials, and so on to network to promote the increase in user volume.

Education market, strengthen brand influence

Video relative to the advantages of the graphic site is not fully recognized by the market, through me and some traditional enterprises contact, can see that they are not familiar with this, this requires video site further education market, but also indicates that video site has great potential for development. For example, the music network, his slogan is: happy to share, life-long learning.

In fact, there are many enterprises gradually realize the marketing power of video site, Baidu has designed a lot of low-cost small film advertising Baidu's concept and Chinese search advantages. I have helped some companies and companies in the early design of video marketing programs and ideas, but also achieved good results, at least from the input-output ratio, podcast marketing is worth trying.

I once shared the importance of podcasts with the bosses of China's largest consulting firm, and he took immediate action to design a theme podcast on a personal blog, regularly handing out interviews for entrepreneurs, which worked well.

The quick is the king, experience the winning

I have some friends who often use video site, I found a feature, they tend to be more loyal to a certain video site, but once the site has problems, such as a period of time decline, the total card is not smooth, long time, they will not hesitate to abandon it. Therefore, for the video site, is indeed speed to win, so fast playback, rapid release, fast search to get more users.

At the same time, because everyone is a pat, you can capture the spice of life, video site should properly cultivate video culture, education potential users how to release video. Train them to form the habit of watching video, really realize, video, find video, watch video one-stop service.

Non-Olympic marketing opportunities

While Sohu is the exclusive sponsor of the Internet, podcasts will have greater opportunities during the Olympics when everyone is in the media age. is a lot of people focus on the platform of the tournament, but also the media to spread the brand.

As a result of working relationships, I often get in touch with business owners and entrepreneurs, and many of them are very interested when I mention using podcasts for marketing. The enterprise can try to spread the enterprise idea and carry out marketing activities in the new media of podcast. During the Olympic Games is an important opportunity, as the emerging media, as long as the idea to seize the attention of consumers, as long as the ability to operate through an innovative mechanism, bundled more consumers to play the power of collaboration, can produce customer groups to introduce customer groups, customer groups affect customer group effect.

More innovative thinking and more market opportunities

The future with the advent of 3G, mobile phone as a mobile terminal media to give video sites more opportunities. Not only will enrich the content of the video site, but also will form a reverse terminal, more people choose to download video content of the Web site to the mobile phone entertainment, learning, mobile phones become mobile terminals, and video sites for content to provide platform for each other. This time the video site will have greater advertising value. For hot video can be cleverly designed some box ads (design a frame can carry ads) or crown ads, etc., can improve advertising revenue.

Innovative thinking on new business model

Video site business model is not limited to advertising revenue, you can think of more innovative models to break through development. For example, more and more websites are starting to offer video-viewing services, moving property developers ' videos to the Internet, or using video-recruiting services to get revenue, which is some form of innovation.

Some video sites are starting to roll out the rankings, because the user's scoring behavior, collection behavior, subscription behavior, comment behavior, browsing behavior, in fact, have played a role in helping other users select content and provide a better way to render. In other words, the emergence of different lists and content is inseparable from the user's behavior, each user's participation in itself is a vote on the content, and therefore more or less change the platform content of the presentation form. In this case, the list in a sense is also a disguised form of advertising, can affect and influence the consumer's brand impression and choice preferences.

The author thinks that the video website can borrow the idea of the wiki economics, transplant the model of the Wei guest to the video website, use the consumer to help some brands or enterprises to provide the video marketing content, according to the actual result the enterprise pays to the content provider bonus, the video website collects a certain service charge as intermediary platform or launch a module, the public comment on the model of the network with three-dimensional video interpretation, that is, consumers photographed their own brand or a place of experience and feelings, forming a third party to provide potential customers with more reference. This three-dimensional brand experience and evaluation can generate more profit paths.

In short, video marketing site should be in the mode of thinking, can not just regard themselves as a platform, should be to the overall solution of the supplier closer, you can integrate specialized marketing agencies, through the design of creative marketing programs, to help enterprises to develop the overall brand planning, advisory consulting services, Ultimately to provide customers with the overall video advertising marketing program, the use of integration capabilities, in the value chain to forge a diversified value-added capacity. This video site can be more value-added services to attract more customers, resulting in greater business value.