Three attention of enterprises doing network promotion

It is well known that it is http://www.aliyun.com/zixun/aggregation/32389.html "> Network Economy era. The financial crisis of 2008 let many small and medium-sized enterprises face collapse crisis, how can small and medium-sized enterprises need to survive this crisis safely? Yes, many companies think about using the web. Yes, the web is really a solution. Network compared to the traditional media promotion, there are a lot of advantages. Time, coverage, cost of investment, etc. are more advantageous than traditional advertising. But there are so many platforms for web promotion.

All do for the enterprise is also a kind of economic pressure, the return on investment is too low. How should the enterprise like to choose their own network promotion platform?

Very simple, in fact, as long as the enterprise to find out three problems, it can be very easy to choose their own network promotion platform.

1. Time. Enterprises to invest in this much money, he can do for the enterprise how long to promote it? One day, one months? The enterprise of course is to hope that the longer the better, so the enterprise in the choice of time must be clear the investment of money, can do long time to promote?

2. Coverage. I gave you the money and you promised to give it to me for a year. But what about your outreach coverage? Can you cover my clients? If you help me to do a year of promotion, but there is no customer or my clients do not see, it is also useless. So, can you choose the promotion platform to reach a wide range? Can enterprise customers find out the promotion information of the enterprise easily? This coverage is also a problem that enterprises must take into account when choosing the network promotion platform.

3. Roi. Believe that many enterprises in the choice of traditional advertising or network promotion will consider the return on investment, but it is often difficult to calculate the choice of the promotion platform of the return on investment in the end is high or low. In fact, as long as the calculation of the cost of developing a new customer can know the return on investment is high or low. For example: A spent 5000 yuan for one months of newspaper advertising, resulting in 10 customers. Then each customer's development cost is 5000÷10=500 yuan; B only spent 3000 yuan to do one months of network promotion, the result also brought 10 customers. Then each customer's development cost is 3000÷10=300 yuan. Then it is obvious that the net promotion of investment rate is higher than the newspaper ads, because the same effect, the network to promote investment than the newspaper ads to lower. So whether all of the network promotion of investment returns are high? The answer is no, because each promotion platform coverage is not the same as its return on investment is not the same. Therefore, enterprises in the choice of time, must be clear to the promotion of your choice of the platform to return the investment is the highest in the same category of products.

Enterprises in the selection of network promotion platform, as long as the three questions to understand, I believe that must be able to choose the most suitable for their own enterprises to use the network promotion platform.

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