Three important times for website keyword rankings

Source: Internet
Author: User

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Henan SEO believe that every webmaster friends are a common idea, so that their keywords in Baidu has a good ranking. But often have time backfired, is very distressed is, pay and harvest gap is very big, write articles every day, do outside the chain, regular publication but insisted for a period of time to optimize the ranking or not to promote, and no good effect. In a word: "The direction is wrong, efforts in vain." Snails think that if the situation at this time we still have to find the problem from their own, to think, how you are in the optimization, and your optimization method is correct, if your method is not correct, no matter how you try, but also in vain waste of time. Just to verify the wrong direction, and strive to waste this sentence. Snail think we are in the optimization of their own site at the same time only know their site keyword in which period which stage, and then we make a corresponding strategy to optimize then this will be more effective. Nonsense less said below by the Henan SEO for you to explain the ranking of keywords in which three periods, as well as in these three periods we need to do what things:

First, keyword ranking early

When it comes to keyword rankings there will probably be a lot of people may ask: what is the first and middle of the keyword ranking? In fact, judge whether a keyword is in the prophase or in the middle, is entirely dependent on your target keyword, whether to enter the top 20 Baidu. If you enter the top 20, then congratulate you, you have entered the middle of the keyword ranking. Don't lose heart If you don't enter the top 20. We only need to do the corresponding strategy to optimize the operation can!

1. What do we need to do in the early stages of keyword ranking?

Station content updates and high-quality outside the chain, the content of the update is, adhere to the regular daily publication of the original article. About the chain of problems, presumably a lot of people must have some questions, because we listen to others talk about how to send outside the chain, in which hair outside the chain, which has a good outside the chain platform, how to do high-quality outside the chain. Do SEO know the importance of the chain, presumably we all know a word: "Content for the king, outside the chain for the emperor." High-quality outside the chain to bring the role of the site is unlimited, the reason is unlimited, because the chain is to bring you long-term benefits. For example, a soft article, a lot of people are reproduced to share, and then reproduced again to share, and often reprinted places are high weight sites. Further guide the flow into the site, thereby promoting the site's inclusion and ranking of the rise. Common to do outside the chain of places are: Sina blog, NetEase blog, 28 push, search outside, phpwind, backward, A5, push A, Baidu bar ... About the problem of the chain before the snail also has an article to explain: How to obtain a large number of high-quality outside the chain of suggestions to the Henan SEO snail blog everyone look down!

2. In-Station optimization

(1) Title optimization

Speaking of title optimization, I think the most important thing is: remember not to "trickery". This word is not unfamiliar to everyone, frankly speaking is the website title to be consistent with our site content, for example to take the Henan seo snail blog: Henan SEO blog is a share about the site optimization technology and communication site, in Henan SEO site description and title has been very clear to the user, What is this website doing, what is it doing? So you do the title and content must be consistent, if your site is all the content of other unrelated things then may have impact on the site of the score!

(2) Website frame layout

About the layout of the station, we are through the user needs, as well as the user experience to arrange. We often say, "User experience". What is the user experience? Snail think: The user experience is to meet the needs of users, different industries to meet the needs are not the same. Just like a personal blog, it's a kind of media. Presumably many people know Lou Blog! Why do so many people know Lou blog? Because of his blog, he helped a lot of people solve the problem. Naturally, a lot of people remember Lou Blog. The same reason, if we are in the first place to do keyword ranking, analyze the user needs, the user needs most of the things, reflected in your site most prominent places. Let the user open your site at the moment, you can find what he needs. Is the user also willing to come to your site next time? So the core of the layout is "know the reason why". The layout of the navigation I think the main is: let users faster to find what he needs. Rather than put something useless, and the user does not want. This needs to be analyzed from the user's needs.

(3) Inner chain

Many enterprise station, or personal blog in the article recommendation, all adopt the newest sort of way. In fact, we are wrong in this way, in the last point, we emphasize one point: that is the user experience. The same reason, in the article recommended part, we will most users need to show the article to the user can see.

Second, the middle of the keyword ranking

In the middle of the keyword ranking, there is a click algorithm. Because the click algorithm is for keywords ranked top 20 sites, to 20 after the site is invalid. Site in the top 20, keyword ranking promotion factor is content and outside the chain. When the site entered the top 20, Baidu will vote to the user (Baidu is very important to the user experience). Baidu will then analyze the site visitors click, according to the visitors click on the quality of the site to judge, give the corresponding rankings. For example: If your site entered the 20th place, then the number of clicks continued higher than the 5th, then Baidu think your site quality is superior to those of the previous sites, so that your site's keyword ranking to 5th.

Third, the key words in the late

Generally to the later stage, but also the key is almost stable ranking time. This time is also the most important part, the details of the devil, so we need to be more cautious, can not relax management. If you do not maintain the key words at this time, it is likely that competitors will surpass. So what do we do later in the keyword? Although to the later stage, do not need to send out the chain, also do not need to update the article often. But must to the website PV (browsing quantity), the UV (visitor number), the IP, as well as the bounce rate ... Analyzed. Timely according to the user's behavior, to fine-tune the site, only to retain the user, your site's ranking will be stable.

Summary: The Devil in the details, whether our key is in the early, or medium-term, or ranked stable later we can not be complacent, relaxed management, so that by the opponents beyond. And our ultimate goal is only one, it is better to stay with the user community. As long as your site can meet the needs of users to bring a good experience, then Baidu has any reason not to put your site in front of it?

Article by the Henan SEO snail Blog to carry out original http://www.snailseo.com/?p=97 if reproduced please indicate the source of the link thank you!

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