Three methods and cost comparison analysis of enterprise network promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The essence of Enterprise network promotion is the use of network products or services to promote the enterprise, improve the number of users in front of the exposure, and then seize the potential needs of users, offline and then complete the transaction. The most effective measure of network promotion is the final transaction volume, if the network promotion of capital investment can not exchange the expected profits of enterprises, means that the enterprise network promotion is not successful. So suitable for enterprises to carry out the network to promote the way there? What is the best input effect?

Here are some common promotion methods and their costs:

1, paid network advertising

Paid ads are divided into two kinds, one is the search engine advertising, such as the most familiar Baidu bidding rankings, is to pay fast in search engines to get good rankings, two is a large portal or industry station advertising, such as Alibaba, Hui Cong and other well-known web site.

Cost Analysis:

The obvious feature is quick, pay immediately after the effective, but high capital investment, Baidu bid opening fee of 5000 yuan, Pay-per-click, a click general need a few yuan, once the stop bidding, the effect immediately disappear, there are click fraud, loss of silver. The advertisement fee of the portal industry station is also astonishing.

2, arrange the person to publish the information online

The enterprise hires the professional information to publish the personnel, in the flow and high visibility of the site community or forum channel to release the company's products, services, introductions and other information, including business-to-business sites (such as Alibaba, Hui Cong), well-known portal sites (such as Sina, NetEase, local portal), and enterprise-related vertical portals. The broader the information release, the more it can enhance the company's product exposure and visibility, conducive to the achievement of transactions. The disadvantage of this method is that the information is easily deleted by webmaster, and it is difficult to modify it after release.

Cost Analysis:

Mainly the salaries of personnel, different levels, according to 2000 yuan per month, 24,000 yuan a year. To the general enterprise, this expense also cannot neglect. And it's going to cost you money every year.

3, take the website optimization method

Website optimization is the use of reasonable SEO technology, so that enterprise products or services related keywords in the mainstream search engine to get a good ranking, so that the site directly to potential customers. This network promotion method is simple to say, the actual operation is also a bit complicated, usually encounter the following problems: A: Web site construction and optimization is disjointed, because the successful optimization rankings need to have good site to do the foundation, the site from the structure, within the chain, content, keyword layout have requirements, and once the site construction deviate from the idea of optimization, Will seriously reduce the effect of promotion, will also increase the difficulty of optimization; B: the selection of optimization personnel errors, resulting in the whole station is down the right or by K, it takes a long time to recover. In response to these issues, enterprises can employ SEO master single-handedly, including web site planning, construction, optimization, can effectively avoid the problem of building stations and optimization, this reminds enterprises in the selection of SEO personnel, from a variety of visits, the best choice of company cooperation, individuals are mostly part-time, time is difficult to protect, resulting in the optimization of the progress is not controllable, Recommend a strong SEO professional company "Wuhan Fu Bao Network companies", the Web site www.demleague.org.cn, and then more to see success stories, there are no high quality optimization cases, if not, let's say more pleasant, also don't believe. After getting the goal ranked Basic no professional, at this time in the enterprise to train a part-time information publishing staff, the site to implement regular updates, can effectively protect the rankings do not fall. This is the best way to promote the enterprise network.

4, Cost Analysis:

General optimization and build station to find a company to do, build station is free to send, only charge optimization fee. The general difficulty keyword achieves the optimization effect to need 1-2 months time, if optimizes 3 main words, the expense probably needs 6000 yuan. This money is invested once, and no longer needs to be put into it.

These three kinds of common network promotion methods have their own strengths, but also each has a short, enterprises can choose according to their own circumstances.