Three outstanding problems encountered by Seoer Enterprise website optimization

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As we all know, Enterprise Web site optimization is a lot of seoer engaged in SEO work, especially for part-time seoer optimization in terms of the process we optimize the site more or less there are a lot of constraints in the inside, these factors are often after a single later generation, If the early stage does not carry out and the other friendly communication solution, later for our optimization work will cause a lot of trouble, these details the author summed up the content of three points, which is also the author in the process of receiving the most prominent problems, Today, the purpose of these content is to help seoer in the process of receiving orders in advance to coordinate and evade, let us optimize the work to become a smooth, good, we gossip short continue to enter today's theme, Seoer to meet a single enterprise website optimization encountered three outstanding problems.

First, the constant change of demand. We know that the website on-line, Operation Dimension is a system's flow, before the website construction on-line, many enterprise bosses because do not understand the Internet actually can bring how many benefits, the prophase general after and seoer simple communication, the website column setting, the keyword setting, the website color art creation, Most of the time it was done very quickly, because the boss in order to profit as soon as possible, this phase of the general seoer to their own experience for the owner of the vast majority of ideas, with the site of the accumulation of time, the weight of the site to a certain degree, this time the site some auxiliary keywords and long tail words may gradually gain weight and rank, This time the enterprise may more or less receive some consulting information, the boss also gradually understand what SEO is doing, this time we seoer problem is coming, the boss understand the detailed operation process, Will be in the previous thought that the unreasonable details of the request seoer timely changes and adjustments, such as the site's main keyword changes, site columns have been adjusted, this time the site has just won the trust of Baidu, the boss is so impatient to demand changes, as seoer, the structure can be adjusted , the column can be modified, but the site's main keyword changes this is linked to the title, the title can be arbitrarily changed? This time seoer into a very passive situation, in order to avoid such a situation, I think it is best in the site planning before the online, Will likely change the impact of the site stability of things such as the change of title and other sensitive factors reflected in the contract, if there is no white text written in black words, just verbal commitment, later problems, for Seoer we will be in a very passive situation.

Second, Seoer subjective initiative can not get a good play. This is mainly reflected in the optimization of the old website, we know that after an old station, with the development of the Internet, many of the old site details often can not adapt to the user experience and search engine requirements, such as the site code did not merge in time, the site JS file did not form a separate file but loaded in the head, This time code optimization is we have to pass the first pass, but a lot of business owners are very rigid, do not allow seoer unauthorized site modification and adjustment, many times we know that some details of the problem is very bad for optimization, but nothing, For example, many of the enterprise station using a large number of flash picture information, useful search engines and users can read the text is very few, this time if we want to enhance the user experience, upgrade the details of the station is undoubtedly to adjust the details of these issues, but this time the Enterprise FTP backstage, Often closed for our doors, we can play only every day update content, release chain, I think the site optimization station details occupy a very important position, if the station in a mess, even if the station to add a lot of quality outside the chain, can only allow more users to enter the site after the dross instead of cake. Therefore, this 2nd is the site in the optimization process we can be very good control and adjustment, control authority must be in the optimization of the contract before the detailed embodiment, otherwise, once the follow-up found that many details need to be modified but FTP account, the site can not make any changes, This is undoubtedly the second problem faced by Seoer after receiving orders.

Third, the ups and downs of keyword rankings. This point I believe is that everyone encountered the most problems, such as the website after three months to see the results, but three months after the site ranking is still on the second page, obviously this is our seoer commitment can not be cashed, this time to face the boss of all kinds of "force Palace", we also appear very helpless There is a point is likely to three months your goal to achieve a stable keyword to the home page position may be two weeks after the sudden ranking again dropped, the boss constantly push! This time seoer is bigger than watermelon, encounter these temporary problems, or promises can not be cashed, we should also specify detailed measures embodied in the contract That if something goes wrong, such as reducing our pay, can be in the key to restore after the ranking of free to help each other for a long time, these details should be reflected in the contract, we know that the site optimization, Baidu change capricious This is a well-known thing, but there are similar problems are not want to see, Customers complain is also reasonable, in order not to encounter a similar situation in the passive situation we must think of contingency plans in advance, and the other party to explain these things, and finally achieve a mutually beneficial way of cooperation, and really let each other's interests are guaranteed, this is what we want to realize.

Finally, the author concludes that we may encounter a variety of problems in the process of receiving orders, how to effectively solve these problems, the author believes that the prevention is very important in advance, preferably in the optimization before the various possible problems taken into account, some of the problems will certainly occur only in advance, In the form of the contract, we will not be in the process of optimizing the site in the course of the encounter this type of problem is very big trouble, good, today I share with you to this side, this article by Lan Tanyu http://www.029lty.com original webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.